Nathan Hudson 🚀

It's worth mentioning that 'social media' is a pretty broad sphere. It's important to make sure that the content you put out is native to each specific platform. The type of content that works well on LinkedIn is different to the type of content that works well on Instagram. And this is different to the type of content that works well on Youtube, etc. So when thinking about how you can showcase your value, you need to pay attention to how you deliver a message as much as what that message is. Finally, I'd add that you need to spend some time figuring out where social media fits in our overall growth strategy. Are you trying to build brand awareness or drive conversions? This again will impact the type of content you put out.

When it comes to MVPs, I think it's important to remember both the M and the V. Minimum & Viable. For years we've heard the stories of founders overbuilding, not launching soon enough and ignoring the 'minimum' part. But I think that nowadays as more and more startups are focusing on speed and minimalism, there are some that are ignoring the viable part. This is an even bigger mistake in my opinion. The reason for this is that in the early stages you're chasing PMF. But if the product doesn't actually solve a problem, it's not viable and there will never be PMF. I've seen founders pivot based on the market's response to their product when the issue was just that the product wasn't viable. It was a great idea but it didn't work.

If you're segmenting based on the context, problems, and desired outcomes of your target audience as opposed to demographic data, I’d suggest building out JTBD statements. This way you can become increasingly granular with your segmentation strategy. The framework for JTBD statements I follow is: When I… I want to… So that I can… This enables you to refine your segmentation strategy over time because you’ll continually uncover different ‘I want tos’ and ‘So that I can’. Some may be physical drivers, others emotional or social drivers. But the point is that there is typically a deeper reason, a deeper why behind any problem/goal. Building out JTBD statements enables you to segment your market / audience based on these deeper reasons.

I think it has to be said....'Optimise your content' is becoming increasingly synonymous with get ChatGPT to write the content for you. The challenge is, if everyone is doing this, then your competitors (targeting the same keywords) are too. This means your content won't be all that original. Imagine being a prospect browsing content from potential vendors and everyone is saying the same high level stuff. Not great! Therefore I'd suggest majoring on the originality of the content. Do your articles add something new to the conversation? Is your tone of voice different? Is the content more valuable than your competitors? Of course you need to follow best practices in terms of on-page SEO but not to the detriment of the content quality

In my opinion, the first question to ask is - what is the goal of this partnership? It may be the case that you have a similar vision and similar values but there is a misalignment in terms of your goals for the partnership. Another thing to consider is how long you think the partnership will be fruitful for. Typically it takes time for partnerships to not only come to fruition but to become valuable for each party. It's possible that somewhere during that process or shortly after, your goals will change. If this happens, the time/effort that went into fostering that partnership will have been wasted to some degree. Therefore having a long term outlook is crucial when weighing up partners. Therefore starting with

In my opinion, this process starts before the partnership even begins. And it's a two-way street. You need to understand your potential partners goals, needs and problems but they need to understand yours too. It may actually be the case that your goals don't align or they align too closely! Because of this, I think it's very important to head into conversations with the goal of answering the question - 'is there a genuine fit here?' as opposed to 'how to I turn this into a partnership?' This mindset will help you to both ask the right questions and share the right information so you can both be more informed.