PPGA

Vivemos o aqui e o agora. O que passou ou acontecerá e o que está distante física, temporal ou socialmente exige que transcendamos o aqui e o agora de maneira a imaginarmos, concebermos ou representarmos aquilo que não é próximo. Da mesma maneira que ao nos afastarmos fisicamente de um objeto perdermos o foco nos detalhes e começamos a notar suas características gerais, o distanciamento psicológico em relação a eventos, pessoas, objetos, localidades e possibilidades muda nossa visão a seu respeito. As distintas representações mentais de eventos próximos e distantes são o foco da Construal Level Theory (CLT).  Analisamos, por meio de um estudo bibliométrico, o desenvolvimento da CLT em dois períodos, buscando identificar as origens de teoria, seus desdobramentos e eventual desvinculação de autores e teorias seminais que suportaram o seu desenvolvimento. Os resultados da análise fatorial exploratória das citações nos dois períodos estudados indicam que a CLT se desvincula das teorias ...

This article aims at contributing to Construal Level Theory research, complementing Wien and Olsen (2012) work relating interpretation context with services’ perceived quality, satisfaction and recommendation. By applying online questionnaires on 690 respondents and using structural equation modeling, authors have corroborated Wien and Olsen’ model for e-commerce environment, regardless of product category. Further studies could amplify the analysis of online environments, including the development of a specific and proper scale.

Reactance theory was proposed almost 50 years ago as a ramification of the cognitive dissonance theory. Reactance would emerge once any given freedom is threatened (J. W. Brehm, 1966), as a motivational state in order to protect one’s capacity to choose whatever they want. Psychological reactance related directly to the sour grapes effect, in which the objects that become unobtainable are then derogated by individuals (Lesse & Venkatesan, 1977). Although a few reviews about Reactance Theory have been done in these almost 50 years since it was proposed, none to our knowledge have applied a proper bibliometric technique to map the knowledge to date about the theory. We have designed a bibliometric study and identified that the reactance theory spreads over different areas of knowledge, as psychology, consumer behavior and health studies, with a whole stream of reactance research within the latter, on what regards the understanding of patient compliance towards recommended treatments o...