Vivemos o aqui e o agora. O que passou ou acontecerá e o que está distante física, temporal ou socialmente exige que transcendamos o aqui e o agora de maneira a imaginarmos, concebermos ou representarmos aquilo que não é próximo. Da mesma... more
This article aims at contributing to Construal Level Theory research, complementing Wien and Olsen (2012) work relating interpretation context with services’ perceived quality, satisfaction and recommendation. By applying online... more
Reactance theory was proposed almost 50 years ago as a ramification of the cognitive dissonance theory. Reactance would emerge once any given freedom is threatened (J. W. Brehm, 1966), as a motivational state in order to protect one’s... more