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A creative PR spin. Seriously

To the network that is sending out Press Releases boasting about their "Best Sunday" all year, followed by their "Best Monday" all year:

Just a reminder that Prime Time runs from 6pm - 12 midnight, not 6pm - 10:30pm.

This is the standard which our other commercial networks (and indeed the non-commercial ones) observe, and it's what OzTam views as Prime Time.

To only focus on a proportion of this on an on-going basis is really a bit of a spin, isn't it?

Sure it was nice to have a decent Sunday, but when the others have all been dreadful (one as low as 14.9%), is it really cause to blow that trumpet? I mean, where were the accompanying Press Releases "Worst Sunday All Year", "Sixth Best Thursday" or "So Bad We Finished Behind the ABC Sunday?"

I have no problem with a bit of PR that opts to highlight the good performance of an individual show, or a winning streak that is genuinely impressive.

But a 23% share? It was still third to 31.2% anyway.

Selectively ignoring the remainder of the Prime Time evening may lift that share to 28.4% but what's the point when any decent journo can see right through it? And to do this week after week is a little tiring now.

If every network were to interpret the figures only by their demographic audiences, we'd end up with five separate yardsticks of older viewers, younger viewers, female viewers, affluent Liberal viewers, viewers who speak Swahili between Thursdays and Sundays....

TV Tonight will continue to focus on national ratings between 6pm - 12 am.

Now, how about putting those creative writers onto some Neighbours scripts?

This week's ratings.
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Bert's Logie Feud

Fans of nostalgia should enjoy an upcoming episode of Bert's Family Feud. It's a bit of a Logies special.

Eight former recipients of Logies will compete in a special episode in the week preceding the event. There's some pretty camp names in the mix: Jeannie Little, Denise Drysdale, Johnny Young and of course Bert himself.

Others include John Wood, John Blackman, John Paul Young, Jane Allsop and Little Pattie.

What on earth did Blackers win for? Best upstaging puppet?

Feud was rested over the Easter break, possibly to trial Antiques Roadshow into the 6pm News. From what I hear, the antiques didn't do so well. This leaves Nine with an ongoing 5:30pm problem and it's affecting the all-important Nine News which sets the pace for the rest of the night. I can't help thinking Bert would be better slated at 5pm away from Deal and then bring back Friends or Frasier.

Press Release:

Showbiz friendships are on the line when BERT’S FAMILY FEUD celebrates the 2007 TV Week Logie Awards with a special Mad Monday, April 30 at 5.30pm on Channel Nine.

They are household names around Australia: Logie winners John Wood, John Paul Young, Johnny Young and John Blackman, battling the buzzer reflexes of Denise Drysdale, Jane Allsop, Jeannie Little and Little Pattie.

Between them they have won 21 TV Week Logie Awards, including four gold. Host Bert Newton takes that tally to 32, having collected 11 Logies himself – seven silver and four gold – as well as being honoured with an entry in the TV Week Logies Hall Of Fame in 1988.

Out of their comfort zone, and quite often out of control, the Logies stars deliver an episode full of laughs with true showbiz pizzazz.

There are more than a few oohh-ahhs from Jeannie Little, who struggles against quick answers from Johnny Young.

John Wood takes on former Blue Heelers co-star Jane Allsop, while JPY hopes to finish on a high note against Denise Drysdale.

Entertainment legends go head-to-head in what promises to be one of the most entertaining episodes of BERT’S FAMILY FEUD this year.

Bert Newton is nominated for his fifth TV Week Gold Logie Award.

Airs Monday, April 30 at 5.30pm
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More amendments: Nanny, Earl, Mother.

A few more changes to schedule today that are worth a mention (and frankly most aren't).

Nine seems to have taken ownership of The Nanny from TEN, and will air it from the Pilot episode at 11:30am weekdays from Monday April 30. Dr Phil is replaced by one hour of Fresh Cooking with AWW.

Seven also has a one week change next Thursday evening, resting How I Met Your Mother and My Name is Earl which will be held over for Air Crash Investigations. This will push back Lost, Amazing Race and most of the evening by a further 10 minutes.

Mother and Earl will return the week after.

The Nanny will replace the old Fresh Cooking slot. Mornings are becoming generally more nostalgic, what with Seven bringing Moonlighting back to our screens.

Still at least they are bringing good stuff back.
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Jericho return gone in a flash

TEN's plans to return the remaining season of Jericho next week have gone up in smoke.

Originally scheduled for 9:30pm on Friday April 27, it is now on hold while Pussycat Dolls: Search for the Next Doll moves from Sunday nights.

Replacing the Pussycat Dolls will be a Sunday movie, American Pie 3: The Wedding.

As yet there is no word on the return of Jericho but with this fallout clearly the outlook isn't for blue skies just yet.

This week Pussycat Dolls rated a lousy 733,000 compared to CSI: MIami's 1.3m. What About Brian only had 865,000. Yet TEN still managed to boast that it was the network's best Sunday performance this year. Obviously, despite such trumpeting, it's one they're not happy enough with.

With a good crowd for Rove (1.2m) there was a big turn-off factor. Any why not? The show is little more than a boob-fest.

Last year TEN crowed about Jericho screening simultaneously with the US, and it was a move I applauded. But since the show returned in the US in February, it leaves Australian viewers in a nuclear winter.

The 4400 is screening at 4am on Saturdays. Let's wait and see what TEN decides....

Kindly credit this website when posting in messageboards, thanks!
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Kevin-Anne Kennerley

The Opposition Leader for Television Appearances, Kevin Rudd, yesterday stood down from his long association with Sunrise.

But he's about to co-host Mornings with Kerri-Anne tomorrow.

Can't let an opportunity go by.

Rudd has ended his Friday chats on Sunrise which he has been doing for years after it had become a negative rather than a positive.

Seven released a statement on the exit saying:

We have heard this morning from both Kevin Rudd and Joe Hockey - who've been speaking overnight.

They've decided it's no longer possible to continue as regular weekly guests on Sunrise.

They point to their long standing friendship and their now senior positions they hold in opposing parties.

They've both thanked Sunrise viewers for the opportunity to speak candidly every week.

We at Sunrise understand their decision. Politics can sometimes be a nasty game and it was never the intention of the segment to get bogged down in that.

As such, we thank them both for their contribution and respect their decision.

The words Long Tan, Vietnam and Dawn Service are nowhere to be seen.
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Vale: Justine Saunders

Actress Justine Saunders has passed away after a long battle with cancer.

Saunders appeared in a number of TV and film productions including The Chant of Jimmy Blacksmith, Prisoner and Number 96.

More recently she appeared in Blue Heelers, Farscape and MDA.

Saunders received an Order of Australia in 1991 for services to the performing arts and to the National Aboriginal Theatre, but hated being typecast in aboriginal roles.

A private service will be held in Sydney.

Nine msn story.
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Red Carpet fashion police

Jules Lund, Livinia Nixon and Jackie O will host Nine’s Red Carpet Arrivals at the Logie Awards.

I’ve never been a fan of the fashion stakes at these things, although I have twice hosted radio spots on the Red Carpet. In fact the year that the Logies had a White Carpet I raided it with a BYO red carpet rug just to make myself stand-out. That worked so well that last year I took a pink one (well Pink was a guest after all).

Anyway the Arrivals certainly rates through the roof (damn you female viewers!) so maybe I better start brushing up on my “Who Are You Wearing?” delivery.

Last year it was all Catriona Rowntree and Jessica Rowe. This year it’s three blondes, only one of whom I have much time for. Jackie O, in case you hadn’t heard, is now in the Nine camp.

At least it means no more Australian Princess.

Logie Watch.
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Last Chance Driver?

Peter Meakin, Head of Seven’s News and Current Affairs, is challenging a charge of dangerous driving in a Sydney courtroom this week.

He has previously pleaded guilty to the charge of drink driving after an arrest last year. It’s the sort of subject matter we’re used to seeing on Today Tonight, moralising from on high about repeat offenders.

But Meakin had pleaded not guilty to driving a vehicle recklessly or in a dangerous manner and disobeying a request or sign to stop for a breath test.

What’s really interesting in his defence is that Meakin claims he was not doing a runner from NSW Police. No, not at all. Meakin was merely accelerating to find "the nearest, safest location" to pull over.

What the?

The bounds of creative responses have rarely been so wondrously adopted as this.

But what’s really ironic is that tomorrow night Seven unleashes its new reality show, Last Chance Learners, in which people who have failed their driving tests become our entertainment. Expect to see lots of mocking tones, bumps, stacks and accidents in largely controlled situations.

But, as Meakin has demonstrated, the real story out the on the roads is no laughing matter.

- The author has previously appeared on A Current Affair.
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Tue Apr 17

[SBS/8:30pm] New Cyberspace Worlds. A booming business has sprung up at the crossroads where virtual worlds and the real world meet. In auctions inside these realms, imaginary real estate and virtual islands are selling for hundreds of thousands of real dollars. Weapons and characters are also being exchanged for money. Millions of ‘gamers’ worldwide spend on average 30 hours a week playing in these boundless realms, creating their own new personalities as players in the game (known as ‘avatars’). The huge business that has sprung up in cyberspace not only means people are capitalising on real estate but have also set up virtual nightclubs and theme parks, charging real money to gain entry. Every day, virtual weapons are auctioned for fortunes on the real E-bay auction site, the avatars of hostile players are imprisoned and people sentenced to death. Ordinary Australians – indeed, average Joes worldwide - can become famous through the characters they play. For example, ‘Never Die’ runs the largest virtual nightclub in cyberspace. In reality, he’s a DJ from Miami but successfully uses his virtual life to promote his music. The economy of these worlds is currently estimated at $US100 million dollars a year and is growing expotentially. And of course, third-world exploitation is never far away, as rich western gamers employ people in developing countries to play while they are asleep to ensure their character advances in the game. Real companies, hiring real people have been set up with the sole purpose of buying virtual real estate to be auctioned for real, huge profits. Meanwhile, computer hackers are stealing these properties and so real law courts now have to establish ownership of non-existent properties. New Cyberspace Worlds is part of SBS's Future Focus series, six weeks of innovative, insightful and thought-provoking programming dealing with environmental, scientific and social issues critical to our future on this earth, airing from 10 April 2007. Only on SBS.
[SBS/11:25pm] Five Disasters Waiting To Happen
- As the world swaps theories on global warming, Five Disasters Waiting to Happen looks at how a group of leading cities are dealing with the reality of climate change. This documentary examines five locations: London, Shanghai, Mumbai, Paris and Tuvalu. All have been identified by experts as vulnerable to the effects of climate change…and all seem to be doing something about it. The major climate threats identified include rising tides in the Thames, heat waves in Paris and erratic monsoons in areas such as Mumbai and Shanghai. (From the UK, in English, French and Mandarin, English subtitles) (Documentary) PG CC WS


[Seven/7:30pm] Dancing with the Stars.
[Seven/9:00pm] All Saints. LIFE'S LITTLE MIRACLES. As Eve and Frank reach a heartbreaking decision, Frank is able to pull the team together and bring about the miraculous saving of a young life. Zoe's livid when Bart neglects his patient in favour of an extraordinary surgical case. Jack is surprised when he realises his dark past is still affecting his judgement. Starring JOHN HOWARD, JUDITH MCGRATH, CHRIS GABARDI, TAMMY MACINTOSH, MARK PRIESTLEY, ALEXANDRA DAVIES, WIL TRAVAL, CHRIS VANCE, JOLENE ANDERSON, ALLISON CRATCHLEY, VIRGINIA GAY, ANDREW SUPANZ, JOHN WATERS, ALLY FOWLER, MIKE SMITH, PETA SERGEANT, AARON DAVISON and PIP MILLER.
[Seven/12:00am] Mile High. Rpt.

[Ten/7:30pm] All New Simpsons. "Ice Cream Of Marge (With The Light Blue Hair)"
[Ten/8:30pm] NCIS. "Driven"
[Ten/9:30pm] Numb3rs "The Mole"

[Nine/9:35pm] I Shouldn’t Be Alive. Shark Survivor.

[ABC/8:30pm] The Bill. A young boy is in a coma after overdosing on heroin and Kirsten Shaw is arrested against DC Nadir's protest. CAST: Christine Stephen-Daly, TJ Ramini
[ABC/9:20pm] Foreign Correspondent. International current affairs through Australian eyes from ABC correspondents around the world.
[ABC/10:00pm] Jennifer Byrne Presents Bill Bryson Tonight, Jennifer Byrne introduces us to one of the world's favourite authors. Bill Bryson has delighted book lovers with hilarious and informative books on travelling, words and science. He most recently travelled back to his childhood with The Life and Times of the Thunderbolt Kid. Jennifer and Bill chat about the origins of his love of books and language, the highs and lows of success and the joys of having one of the best jobs you could ever imagine. In Jennifer Byrne Presents Bill Bryson, Bill touches on his "11 Rules for Life". In order to make the world a better place he considers these rules ought to take force with immediate effect… Following are four of Bill's 11 Rules for Life… It is no longer permitted to be stupid and slow. You must choose one or the other. People who wear articles of clothing in which the manufacturer’s name or logo is prominently displayed must also wear a badge saying 'Yes, I am an idiot'. With immediate effect the following are illegal: tofu; low fat cheese; pronouncing etcetera as if it had a “K” in it; saying in any circumstances that you are seeking closure; thinking that if you put a little bit of food that I really don't want to eat on the end of a fork and wave it in my face it will somehow become attractive to me; and all medical procedures ending in the word “oscopy”. All Americans will appreciate irony and Britons will understand that two ice cubes in a drink is not nearly enough.

[Comedy/8:30pm] Invasion Iowa.
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