This week, we bring you the buzz from ONE 215 blog... namely, Philadelphia Will Do.

We've featured PWD in Blogged Around Philly on numerous occasions because, hey, we often like what editor Daniel McQuade has to say. But this time he basically said this Phillyist is a whiny elitist. That's right: the unattributed chicken wing quote was courtesy of yours truly.

The chicken wings in question were served at a Yelp Elite event at the Mexican Post near Love Park. There were probably 80 or so people invited to this event, and as far as this Phillyist could tell, the wait staff at Mexican Post served two orders of those chicken wings, two orders of nachos, two quesadillas and two plates of fries to those 80 people. This was at dinner time, at an event that was promoted as having plentiful—and yes, free—food and margaritas because, presumably, the management at Mexican Post wanted Yelp reviewers to sample the menu and rave about it to their friends and to the community at large.

From a marketing standpoint, it's not that different from offering customers a coupon or a free gift. The restaurant or retailer gives something away in order to get future business from the customer. And if all goes well, that customer will tell friends and family about her positive experience with the business, thus netting additional sales. But when a business takes this "give to get" tactic, it better make sure that it's giving something good. If not, the whole approach can backfire, as it did for Mexican Post.