body+soul 'lifestyle balance check' finds media industry 'happy and healthy'
News Limited, publisher of print and online brand body+soul, today announced the results for the first ever 'lifestyle balance check' designed especially for people working in media agencies.
News Magazines, Group Editorial Director, Karen McCartney said, "the body+soul brand is a weekly resource for expert health, happiness and wellbeing advice, and for more than 10 years has been a source of inspiration for those who seek to live a happier, healthier life.
"We tapped into the expertise of the body+soul team to develop an online lifestyle balance check, especially for people working in media agencies who are conscious about achieving the right mix between work and play.
"The overall results are now in and very positive for the media industry. They indicate most media people are a happy bunch with a good level of health awareness and work life balance".
> Read more about the 'lifestyle balance check' findings here.
News Limited, publisher of print and online brand body+soul, today announced the results for the first ever 'lifestyle balance check' designed especially for people working in media agencies.
News Magazines, Group Editorial Director, Karen McCartney said, "the body+soul brand is a weekly resource for expert health, happiness and wellbeing advice, and for more than 10 years has been a source of inspiration for those who seek to live a happier, healthier life.
"We tapped into the expertise of the body+soul team to develop an online lifestyle balance check, especially for people working in media agencies who are conscious about achieving the right mix between work and play.
"The overall results are now in and very positive for the media industry. They indicate most media people are a happy bunch with a good level of health awareness and work life balance".
> Read more about the 'lifestyle balance check' findings here.
body+soul is Australia's number one health, happiness and wellbeing media brand, and for more than 10 years has been a leading source of inspiration for those who seek to live a happier, healthier life.
Our loyal readers rely on body+soul for expert health, body, food, parenting, beauty and relationship advice, and the body+soul brand is now more accessible than ever before. See what we believe in, learn more about our editorial focus and find out how our audience connection can help advertisers make the most of our brand.
What body+soul believe in
Credible – body+soul is the first source of reliable up-to-date information, on any topic the community needs to help propel them into a happier sphere. Our experts deliver the best possible information, reviewed and scrutinised to ensure every word published is trustworthy.
Motivational – our readers find the inspiration they need to effect change in their lives, to move them towards happiness. We offer them the most positive, multi-faceted approach to become happier in their everyday lives.
Accessible – our experts hold conversations and relationships with our readers. Now with a dedicated website body+soul offers an even deeper conversation with readers on the information they need to achieve their goals. body+soul provides the best content and tools for every reader, tailored for the environment, in paper and online.
Realistic – every goal we offer is attainable. Our readers are told the truth, offered the best information and can talk to us while they make up their own minds. Real people and stories form part of the content mix.
Interactive – body+soul utilises a truly multi-platform approach to attracting and retaining readers, providing online and offline touchpoints that allow a comprehensive conversation to develop between our audiences, ourselves and each other.
Enjoyable – at the heart of the brand's DNA lies the need for body+soul to present an enjoyable experience for our readers. "Will this make me feel better?" – is at the crux of everything we provide. This emphasis on benefit ensures our readers continue to return to the brand and provides an honest and reliable context for advertisers.
