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 » Perthnow.com.au 12:49 AEST | 15 October 2011
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perthnow.com.au
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perthnow.com.au

‘Passionate about Perth and WA’

Committed to being the number one online news and information source in Western Australia. PerthNow provides compelling content relevant to Western Australians and everything which affects their lives.

In what is believed to be a global first, perthnow.com.au draws on the resources of local television, Channel 9 Perth, and radio newsrooms in a unique joint venture, making it a truly integrated online property.

Additionally PerthNow


• Utilises the resources of news.com.au and local team at The Sunday Times
• Is the site for Western Australians
• Provides 24/7, up-to-the-minute local, national and international news.
• Offers the most comprehensive, up to date and relevant online service for news and information
• Is a connection point for active online western Australians

There are a significant number of opportunities for advertisers to reach this Western Australian audience including superfooty, supercoach and special featured events.


Benefits to advertisers include the ability to reach an engage with an active WA audience at a local level. This is the perfect platform to promote both WA specific brands and national awareness campaigns.

 

Facts
Unique Browsers
1,838,782
Page Impressions
29,949,196
Sessions
4,701,078
UB Frequency
2.6
Average Session Duration
6:33
Source: Nielsen Online MI Domestic August 2011
Beyond the web browser
Email
The perthnow.com.au e-newsletter provides a weekday snapshot of Western Australian, national and world breaking news, sports and entertainment. Total subscribers 28,000
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Video
Our rich video half page advertisements (RMX) are highly engaging and gives advertisers the ability to target through keywords, sections and geographically. Advertisers can run multiple TVC’s through this ad placement allowing higher frequency and wider reach.
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Looking for inspiration
NDM brought the experience of Hong Kong to life on news.com.au/travel.
The aim of this campaign was to create awareness around the Kia Soul new product launch and drive traffic to the offical website.
Bespoke example of a successful interactive competition.
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