Melbourne is a dynamic, growing city and Leader is well placed to capitalise on this growth. Leader has indentified four key reader segments - home owners, baby boomers, parents and SMEs - which are crucial to Melbourne's future growth. There is no more effective medium in Melbourne for communication with these key target groups than Leader. To learn more about what's happening in Melbourne and how Leader fits into the picture, view our new flash video on this page.

Leader Loves Lilydale and Yarra Valley

Every week an average of 44,000 people read the Lilydale & Yarra Valley Leader, which is delivered to 40,335 homes and businesses in the Shire of Yarra Valley. And each week the Lilydale and Yarra Valley Leader continues to represent this diverse and ever-changing community.

Only 35kms east of Melbourne, the Shire of Yarra Ranges covers a vast outer and rural area. The region has enjoyed massive development over recent years, as young couples opt to combine affordable housing, a relaxed environment and close proximity to industrial and commercial centres. It’s an area famous for its vineyards and its horse breeding and renowned for its quaint little tea houses and antique markets that are sprinkled throughout the area.

It is also home to the Lilydale campus of Swinburne University, as well as Chirnside Park Shopping Centre; the area’s major retail complex. Its major suburb, Lilydale, maintains its rural feel, while further east throughout the Yarra Valley, the once small country towns are expanding into major suburbs.

With a local editorial team and an in-depth knowledge of the area, Leader provides an ideal platform to advertise your business or product to the residents of the Shire of Yarra Ranges.