Contemporary Australia abounds with a positive outlook. A powerful optimism lies
at the heart of its people and drives the country forward, offering unlimited possibilities.
Australia Unlimited
Australia is already well known for its friendly people, spectacular environment, resources and lifestyle. But this is only part of our story. Contemporary Australia is a confident, creative and outward looking nation, with a strong economy and an abundance of talented people.
More about the brand
Australia Unlimited was developed as part of the Australian Government’s Building Brand Australia Program, which was established to more effectively communicate the skills and contributions of contemporary Australia to a global audience.
More about the program
The Brand Australia Program seeks brand partners to further the program’s objectives with target audiences in priority international markets. If your core business, activity, event or program involves the presentation of Australia to an international audience, we would like to hear from you.Register now
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The story of contemporary Australia through its people
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Melbourne October 2011
The 5th World Summit on Arts and Culture will bring together influential policy makers from the governments and cultural institutions of over 80 countries.
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Korea September 2011
The research that underpins the Building Brand Australia program shows that Australia’s Arts and Culture are not well understood internationally as part of our national profile.
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Sydney August 2011
The Australian World Orchestra - comprising close to 100 top Australian Musicians - rehearses at Sydney Grammar School for its inaugural performance.
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USA July 2011
Australian Ambassador Kim Beazley hosted an Australia Unlimited themed reception for Australian delegates attending the largest international BIO convention in Washington D.C. (27-30 July).
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