Dor L'Dor at 413 Washington Street will be featured on ABC tonight.ABC is back performing their little sociological tests in Hoboken.
"What Would You Do" will air tonight at 10:30; tonight's show is about child shoplifters -- specifically, if you see a child shoplifting in Hoboken, what would you do?
ABC filmed a child actor shopliting in Hoboken boutique Dor L'Dor. Filmed in early December, customers watched as a little girl pocketed a hat, gloves and other items from the trendy women's clothing store.
And how did people react?
"A few came to us, a few ignored it and a few were oblivious to it," said Dor L'Dor owner Joseph Dejamal, 46. If customers said something (or if they didn't), ABC's John Quinones and camera crews jumped out of a hiding spot and asked them to explain their choice of action.
How did ABC choose his store?
"They said they liked the store," said Dejamal. " I think they chose Hoboken because it's quaint and it's easier than working in Manhattan."
Last year, ABC filmed another "What Would You Do?" segment about a lost child in front of the McDonald's in Hoboken; producers wanted to see if anyone would stop and try to help the child.
Inside Dor L'Dor (minus John Quinones and camera crews).Dejamal welcomes the publicity. "I'm a new store in town and any publicity is always good -- especially on national TV!"
Dejamal also owns another Dor L'Dor in lower Manhattan. With the exception of the staged ABC incident, he said shoplifting is not a big problem in the Hoboken location.
"Shoplifting is definitely a concern, but thank God, Hoboken is not a bad shoplifting city," he said today. "We're not finding a lot of missing merchandise here; it's a bigger problem in New York City."
But --
"Shoplifting is a big problem for stores. Most stores have an average of 1.5 to 2 percent of sales that get stolen. If they start stealing five percent of your store , it could put you out of business," said Dejamal.
Watch "What Would You Do?" tonight, Tuesday, Feb. 24, at 10:30 p.m. ET.
