Social Media
Expand Your Professional Network on Social Media
Social media has emerged as a new avenue for lawyers to connect with existing clients and reach new ones. Lawyers who publish blogs or post updates on Facebook, Twitter, LinkedIn, and Google+ may discover that social media reaches a different set of clients from the ones traditionally tapped through advertising.
The key advantage that social media presents for potential clients is that it is a content-driven search process. Instead of locating a lawyer from an alphabetical or geographical listing, social media allows potential clients to search for a lawyer based on their past experience when dealing with a related situation. And, before the client has even spoken to the lawyer, she can pre-screen the lawyer for his effectiveness at communication, level of expertise, and foreign language capability, if needed.
Some legal websites, including Justia and Avvo, have built dedicated communities where potential clients can ask simple questions and lawyers can respond. Social media extends your online reach within the legal community and increases exposure to potential clients. In addition, sharing your website and blog content on your various social media profiles can help that content rank higher in the search engines.
Our team can show you how to promote your practice on Facebook, LinkedIn, Twitter, Google+, and other social media websites.