NBCU is working with iSpot.tv to show brands business outcomes that result from their ads, such as increases in web visits and sales.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
NPR, WNYC Studios, WBEZ Chicago and This American Life announced on Thursday the purchase of the podcast player, which is owned by Australian mobile app developer Shifty Jelly.
Bloomberg joins other media companies erecting paywalls to diversify their revenue and establish a more direct relationship with readers.
Twitter is exploring the possibility of allowing publishers to sell preroll video ads that run at the start of their video clips on the platform.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
Google is aiming to improve the quality of ad-supported content in its Google Preferred program by adding inventory from YouTube TV, a streaming service that packages a host of popular TV channels.
Advertising spending cutbacks by packaged-goods brands appear to be slowing, said Interpublic Group of Cos. Chief Executive Michael Roth, during the company’s first-quarter earnings call.
As publishers prepare to woo the advertising industry next week during the annual NewFronts, the IAB has released a new report making a case for media buyers to spend big on digital video.
Hearst Magazines is acquiring a minority stake in Gear Patrol, a digital and print publication aimed at product enthusiasts, to help the company branch out into more e-commerce efforts to diversity revenue.
The former Fox News star was supposed to bring a bigger audience for “Today.” Instead, ratings declines and high production costs have been a drag on a critical franchise, an expensive reminder of how the heyday of the star network anchor has passed.
Before stepping down, Martin Sorrell faced a choice: endure an investigation into an allegation of personal misconduct, or leave the advertising giant he founded three decades ago, say people familiar with the board and Mr. Sorrell.
Comcast is pursuing an audacious takeover of European pay TV giant Sky, a power move in a global media-industry chess match.
Stephen Lacy, executive chairman, explains why he is making a big bet on the future of print publications.
The Tour is targeting millennials as well as ‘sports socialites’ interested in more than the competition.
Facebook plans to start ranking news sources in its feed based on user evaluations of credibility, a major step in its effort to fight false and sensationalist information that will also push the company further into a role it has long sought to avoid—content referee.
Blockchain could help healthcare and life sciences companies streamline their own operations while improving patient experiences. Potential uses include better sharing of clinical data and consolidating transaction data from multiple health systems, pharmacies and health plans.
H&R Block CEO Jeff Jones sits down with marketing guru and author Jim Stengel to share insights and lessons learned along his career path from marketer to top business executive. In late 2017, Jones joined H&R Block—a brand with tremendous assets and possibilities, he says—with a mandate to transform the underperforming tax preparer and restore growth.
Being prepared to fend off seemingly ever-present online threats requires having the right cybersecurity staff in place. Today’s talent shortage is making that more challenging than ever, but companies in the consumer products industry can take a few strategic steps to possibly make things easier.
Technological developments will likely make it faster and easier to develop machine learning solutions this year while also removing some of the barriers that have restricted adoption in the past. Among the results could be greater investment and more intensive use within enterprises.
Today’s organizations—and their customers—are increasingly mindful of how corporate actions affect society. As stakeholder expectations rise, an inauthentic or inconsistent commitment to corporate citizenship can quickly damage a company’s reputation, undermine its sales, and limit its ability to attract talent. To avoid this outcome, CMOs can partner with other C-suite leaders to make social responsibility central to the organization’s strategy and identity.
Marketers have traditionally relied on market research tactics such as surveys and focus groups to learn what customers think, but these measures can have their shortcomings. To gain deeper, more accurate insights into customers’ motivations, marketers increasingly are using neuroscientific methods in a variety of settings.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
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