Finematter, launching this fall, will give a platform for independent fine jewelers to sell directly to consumers.

The first expression of the new line is Pearl ID, collection of customizable pearl keepsakes.

To celebrate, the fine-jewelry designer is unveiling “20 x 20,” a series of 20 limited-edition pieces designed in collaboration with 20 female founders and innovators.

The goal is to support diversity and emerging fine-jewelry designers impacted by the pandemic.

The company attributes a round of layoffs to business hardships caused by the coronavirus crisis.

Christie’s broke records last night with a $2.1 million diamond sale — showing that recession-proof shoppers have warmed to buying jewelry online.

The family-owned retailer has partnered with Parisian diamond house as an official retail channel.

“We are happy to be with a more elevated partner,” said Georgina Coleman, vice president of the retail division for Mikimoto.

The diamond producer and jeweler expects consumers to opt for fewer goods of higher quality.

The Italian designer established with Amedeo Scognamiglio the Faraone Mennella jewelry brand in New York in 2001.

Through its concept of social selling, Threads Styling has sustained its fine jewelry business by banking on social media content and personal online conversations. Brands are following suit and embracing digital communication at last.

Previously known as the Diamond Producers Association, the NDC is re-branding to a fully consumer-facing identity.

Jewelers talk about adapting to current circumstances — and learning to make six-figure sales remotely.

High-end watches and jewelry labels have had to turn to digital channels for new product releases.

The pandemic did not stop the upward trajectory of online sales for watch and jewelry, as both categories are thriving at Farfetch, Net-a-porter, Moda Operandi and Threads Styling.