The collection features a mix of re-worked denim jackets with exclusive patches, layered denim shirts and T-shirts with iconic Bob Marley iconography.

The denim design contest asked creatives to embrace their cultural roots while keeping an eye on sustainability.

A liquid is added to the softener to provide a self-sanitizing and germ-resistant surface.

The beloved fabric was all over the runways, and seems very right for the coronavirus-defined moment.

The collection is designed through a streetwear lens for women, men and kids.

The capsule will launch at retail in late April.

The denim label, born from the 59-year-old Japanese company, relaunches its web site and new direction led by Kathy Kweon and Catherine Ryu.

The company launched e-commerce last November and has started ramping up a bigger social media presence.

The J Brand jeans go up to size 38.

A new booth at the trade show was FiberTrace, a technology embedding traceable pigments in fabric to track each step of the supply chain.

The collection features jeans, graphic Ts and color-blocked jackets with a Nineties aesthetic.

The “Destination Denim” event will kick off in Berlin on Oct. 24 with a live performance by Rita Ora and will have an online extension.

The men’s, women’s and children’s line will include jeans and complementary items.

The pop-up is part of Hilfiger’s new retail strategy in North America that meets next-gen consumers where they are.

The capsule is designed with body inclusivity in mind, and offers denim, skirts, jumpsuits, tops and bodysuits.