Brand Governance & Processes

Here you will find content and information regarding domains, naming and trademarks and documentations of project processes.

Names are a very important part of branding and marketing. A name can guide customer orientation and provide consistency across a wider portfolio of products. A name can also give a product a greater meaning and differentiation vs. the competitive set.

This document will show you different approaches for name developments. Furthermore, we would like to show you the most important considerations to follow in developing names.

While a brand is a corporate image that builds over time and is a reputation of quality in the eyes of customers, a trademark is legal protection of the brand, granted by the Trademark and Patent Office.

Whereas a brand helps to identify the company and its products or services, the trademark helps to prevent competitors from stealing the brand image or creating substantially similar identities to create marketplace confusion.

Here we will support you regarding trademark registration.

Please fill out the form and send it to the Brand Management team

E-mail: [email protected]

Here you will find various processes in the area of media production and branding which are methodically prepared and documented on presentations.