While consumers once sought out transitional activewear to take them from the gym to the office, many are now counting on sleepwear to take them from the sheets to the Zoom screen.

The Spanish retailer’s first intimates collection consists of more than 125 pieces, including bras, underwear, bodysuits and sleepwear.

Lingerie brands like Intimately are creating innerwear for women with disabilities that are both functional and sexy.

Lingerie and intimates brands are growing their underwear offerings in an attempt to capture more consumers during quarantine.

Arah Sims, founder and ceo of Kyütee Beauty, will receive a $20,000 grant and ongoing mentorship from the bra and underwear brand.

“We understand that we have hurt many of our Muslim brothers and sisters, and I’m incredibly disheartened by this!” Rihanna wrote in her Instagram story.

During the month of October, intimates apparel firms find creative ways to join the fight against breast cancer.

The collection marks the intimates brand’s first collaboration with an accessories firm.

The two groups will host a virtual event to honor this year’s top-performing brands and individuals in the intimates apparel industry.

The deal gives parent company L Brands a minority stake in Victoria’s Secret’s U.K. business.

Meanwhile, the reality star-turned-entrepreneur responds to backlash over her upcoming maternity solutionwear line.

The brand is expanding its offer to “All Hours” lingerie and loungewear categories, accelerating e-commerce growth and doubling down on its values of fearless femininity with a new campaign.

The first collection, expected to launch in fall 2021, will consist of bras, underwear, shapewear and other lingerie.

Launching Sept. 6, the “Villa La Perla” digital concept will celebrate the innerwear company’s Maison range, which is turning 25 this year.

The new shapewear campaign features Rumer Willis, Amelia Gray, Delilah Belle Hamlin, Addison Rae, Lala Anthony and Jodie Turner-Smith, among others.