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Marketing and Promotion

Time to Court the High Spenders? Report Reveals Key Online Spending Trends

Bluecore’s 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The comparison is eye-opening.

BBC Russian October 22, 2020Arthur Zaczkiewicz

Irina Shayk

Marketing and Promotion

H&M to Work With EcoTree to Support Biodiversity in France

H&M will sell paper bags for 15 euro cents and give the sum to EcoTree to finance biodiversity projects in France.

BBC Russian September 24, 2020Mimosa Spencer

Terry J. Lundgren macy’s Inc.

Marketing and Promotion

Ambitious Goals, New Format for Delivering Good Gala

The gala on Nov. 4 can be viewed virtually for free and will have a limited live audience in the Empire State Building.

BBC Russian September 14, 2020David Moin

Lululemon

Marketing and Promotion

Top Ath-leisure Sites Rely on Paid Search to Drive Traffic

SimilarWeb crunched traffic data from March through July to rank the top-performing sites.

BBC Russian August 26, 2020Arthur Zaczkiewicz

Goat

Marketing and Promotion

Goat Unveils First Brand Campaign

The television ad by Daniel Sannwald will debut during the NBA Playoffs on ESPN.

BBC Russian August 24, 2020Obi Anyanwu

plastic free, packaging, sustainability, retail, prana, coronavirus

Marketing and Promotion

Prana Moves Ahead on Responsible Packaging Movement Amid Coronavirus

Plastic-free packaging is a goal for Prana, Mara Hoffman, Outerknown in new initiative. What about the others impacted by coronavirus?

BBC Russian August 14, 2020Kaley Roshitsh

Black Girl Beach Day founder Germany Lancaster

Marketing and Promotion

Jordan Recruits Black Creatives for NYC Capsule Collection Campaign

The brand tapped photographer Raven Varona to shoot New York City-based creatives in their home borough in the new collection.

BBC Russian August 12, 2020Obi Anyanwu

G-star raw, jeans, denim, sustainability, fall

Marketing and Promotion

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are grooming digital experiences.

BBC Russian August 5, 2020Kaley Roshitsh

Milan's Galleria Vittorio Emanuele on May 18, 2020

Marketing and Promotion

Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery

According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence on such platforms as TikTok, Douyin and Little Red Book, communicating Made in Italy values.

BBC Russian August 3, 2020Martino Carrera

Roksanda RTW Fall 2020

Marketing and Promotion

BFC Raises Further 500,000 Pounds to Aid Struggling Designers

The British Fashion Council is asking designers to submit grant applications for a second round of funding in the wake of COVID-19. The submission deadline is Aug. 7.

BBC Russian July 28, 2020Samantha Conti

A still from Matteo Garrone's film for Dior

Marketing and Promotion

Paris Tallies Results of First Online Couture and Men’s Fashion Weeks

French fashion’s organizing body said the videos produced for the event received 19.4 million views on its partner platforms.

BBC Russian July 28, 2020Joelle Diderich

The new Mulberry Portobello tote

Marketing and Promotion

Mulberry Taps ForwardPMX for Marketing Program in China

The partnership will be managed out of the agency’s office in Shanghai.

BBC Russian July 22, 2020Arthur Zaczkiewicz

Uniqlo Team Sweden

Marketing and Promotion

Uniqlo Recruits Swedish Athletes to Form First Team of Ambassadors

The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the country.

BBC Russian July 22, 2020Kelly Wetherille

Mr Porter's Gone Surfin' capsule.

Marketing and Promotion

Mr Porter Introducing Gone Surfin’ Capsule Collection

The line features 171 items from 15 brands ranging from Go Barefoot to Outerknown.

BBC Russian July 2, 2020Jean E. Palmieri

Street Style, bag detailStreet Style, Spring Summer 2020, Milan Fashion Week Men's, Italy - 15 Jun 2019Milan Fashion Week Men's

Marketing and Promotion

Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%

According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in the list press on despite the pandemic.

BBC Russian June 30, 2020Martino Carrera

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