The company is reimagining its seasonal launch by bringing the social escape of the ski slopes to customers.

A.L.C. x Bandier will consist of about 12 pieces that can transition from the gym to home and beyond.

Executive creative director Adrian Josef Margelist will be based in Zurich and also provide direction to the growing China business.

The four-piece collection is intended to help pregnant women feel comfortable participating in sports.

Brands like L.A. Collective and A Golden State are expanding amid the pandemic.

Will the exercise-at-home trend continue post-COVID-19?

The activewear apparel games are in full swing as a number of smaller players face off against athletic giants like Nike, Adidas and Lululemon for their share of the market.

The immersive shop will change each month to highlight product launches.

This follows closely on the heels of Vallance’s venture with P.E. Nation for an ath-leisure capsule.

The new line, Samesies, offers chic and elevated but wearable children’s swimwear.

The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there’s more to come.

The site cofounded by Trey Laird will also launch apparel with Fear of God this fall.

Miami Swim Week pivoted with digital platforms, and brands and buyers said they have seen huge increases in sales since July.

The capsule is available exclusively on pe-nation.com.

Called Xetic, the product will make its debut this month in the Calibrate Runner shoe.