The blush-hued timepiece has a limited run of 200.
Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang feature in a film for the July 1 launch — first in China.
The expansion project comes as Swiss watch exports continue to decline.
With the market thriving during uncertain times, watch specialists provide an update on the state of the business and a closer look into their own personal vintage watch acquisition.
High-end watch sales may be down, but they’re not out, thanks to flush local customers and brands’ wholehearted embrace of e-commerce.
China was a bright patch, with a 16.1 percent decline over the month.
The company’s U.S. division has holistically reevaluated its operations to prepare for significant changes in retail.
Organizer MCH Group is considering new platforms for the smaller brands that remain.
The lab is based on the Kering watchmaking campus in La Chaux-de-Fonds, and will focus on carbon, steel and recycled materials.
A 43.2 percent decline in volumes represents the market situation better, said Federation of the Swiss Watch Industry.
LVMH labels Zenith, Tag Heuer, Hublot and Bulgari plan to show in Geneva in April 2021.
Richemont’s star label will reveal the year’s new watch models on the “Cartier Watchmaking Encounters” site, which goes live on April 25.
China has emerged from the global coronavirus crisis as a crucial testing ground for new marketing initiatives and product launches.
Rolex, Patek Philippe, Chanel, Chopard and Tudor are creating a new show in Geneva next April, alongside Watches and Wonders.