The collection features fashion-forward styles in premium fabrics.

The collection follows denim production guidelines from the Ellen MacArthur Foundation that the company agreed to in 2019.

The Italian denim brand has tapped the designer of Y/Project as its new creative director with oversight on style, communications and interior design.

The Nineties-inspired capsule is intended to appeal to those 18 to 30 years old.

The collection features a mix of re-worked denim jackets with exclusive patches, layered denim shirts and T-shirts with iconic Bob Marley iconography.

The denim design contest asked creatives to embrace their cultural roots while keeping an eye on sustainability.

A liquid is added to the softener to provide a self-sanitizing and germ-resistant surface.

The beloved fabric was all over the runways, and seems very right for the coronavirus-defined moment.

The collection is designed through a streetwear lens for women, men and kids.

The capsule will launch at retail in late April.

The denim label, born from the 59-year-old Japanese company, relaunches its web site and new direction led by Kathy Kweon and Catherine Ryu.

The company launched e-commerce last November and has started ramping up a bigger social media presence.

The J Brand jeans go up to size 38.

A new booth at the trade show was FiberTrace, a technology embedding traceable pigments in fabric to track each step of the supply chain.

The collection features jeans, graphic Ts and color-blocked jackets with a Nineties aesthetic.