Latest in Corporate Affairs

NBCUniversal is expanding the number of households reachable with addressable advertising — a newer form of brand messages based on metrics beyond traditional demos — by 40% through a new deal with Charter Communications. The media company will now be able to serve addressable ads to 45 million households, which it…

Paramount+ will have two subscription tiers: a basic one costing $5 a month and a higher level at $10 a month. The $10 plan will be ad-free and will have some programming not available on the basic, ad-supported tier. Ingredients in the higher-end plan include the live CBS signal, which has been a key element of CBS…

ViacomCBS chief Bob Bakish touted the century-old roots of the company across film, TV and now streaming in setting the agenda for the reformulated Paramount+. “We know how to make hits,” he declared. “ViacomCBS has been and remains a consistent hitmaker, across genres, across demographics, across formats and across…

There is going to be even more Star Trek on Paramount+ than initially anticipated. The March 4-launching ViacomCBS streamer revealed today that Star Trek: Prodigy now will be making its premiere on the platform later this year. Originally, as Deadline reported exclusively last summer, the kids orientated CG-animated…

ViacomCBS topped Wall Street analysts’ expectations for its fourth-quarter results, reporting diluted earnings per share of $1.04 and total revenue of just shy of $6.9 billion. The consensus forecast by analysts was for earnings of $1.01 and revenue of $6.9 billion, up 13% and 3%, respectively, from the same quarter…

IMDb TV, Amazon’s two-year-old, free streaming service, is now available as a stand-alone app on Chromecast with Google TV and will soon be on other Android TV OS devices in the U.S. The distribution expansion follows recent launches of the IMDb TV app on Roku, Xbox One, Xbox Series X|S and Sony Android TV devices…

Discovery Wednesday unveiled a long-term partnership with Saudi telecom’s group’s digital entertainment arm Intigral to provide broadcast and subscription-video-on-demand content to its flagship OTT service, Jawwy TV. The deal gives Jawwy TV subscribers to access to select Discovery content in a Discovery+ branded…

Jeff Blackburn, whose 22-year run at Amazon culminated in a role overseeing the company’s streaming efforts, has wrapped up his one-year sabbatical and announced his exit from the company. The news, which came via a memo posted the company’s intranet whose contents were first reported by GeekWire, was not unexpected…

Nexstar, the No. 1 owner of local TV stations in the U.S., posted record results in the fourth quarter as political ad spending drove a 25% increase in revenue to nearly $1.4 billion. Political ad spending amounted to $298 million in the quarter ending December 31, out of total TV ad sales of $772 million. The Atlanta…

EXCLUSIVE: Fred Seibert, a cable TV marketing pioneer who went on to become a producer of a number of successful animated series, has launched a new production entity called FredFilms. The company has secured a first-look deal with VIS Kids, a division of ViacomCBS Networks International. Details of its initial slate…

Disney Plus has made good on its plans to offer general entertainment service Star in Europe, Australia, New Zealand and Canada, giving the company a new streaming outlet for more grown-up programming. Also today, Disney+ with Star launched in Singapore, the first market where Disney+ has launched with the new Star…

Discovery’s self-described “experiments” with programming on nascent streaming service Discovery+ are one reason why it has quickly reached almost 12 million direct-to-consumer subscribers. The company released the streaming totals — of which Discovery+ makes up the bulk — as part of its fourth-quarter earnings…