France is abuzz with the news that Éric Zemmour – a right-wing pundit – may in run the country’s presidential elections set for April 2022. Polls already have Zemmour enjoying double-digit support and potentially even beating Marine Le Pen and the mainstream conservative candidates, thus making him run off against sitting President Emmanuel Macron in the second round.
Zemmour would, according to these same polls, win around 45% of the vote in this scenario. That’s short of a victory but, this early in the game, it’s exactly the kind of level of support Brexit and Donald Trump received before their triumphs in 2016.
But who is Éric Zemmour? The pundit has been virtually a household name in France for many years. He is akin to Tucker Carlson in America: just about the only voice in the TV news media who effectively, though usually not explicitly, defends the interests of the nation’s core ethnic demographic.
I have previously written on Zemmour’s career in the media. Suffice to say that he has been able to carve out a lucrative niche for himself as the highest-profile nationalist/conservative voice in the French media landscape. This makes him a polarizing but popular figure as there is great untapped demand among audiences for patriotic rhetoric. This demand is largely ignored by journalists who are, like in the rest of the West, structurally biased in favor of left-liberal causes.
Occasionally, mainstream journalists forget to keep their biases subtle and covert. One journalist at the France Info public TV station said Zemmour “is not allowed to come here.” The channel then publicly contradicted the journalist and clarified that Zemmour would be invited only when he had officially become a candidate.
Zemmour’s career: right-wing media gadfly
Zemmour has successfully built up his profile on the right-wing edge of the media system. He long worked for the conservative newspaper Le Figaro and broke through on TV talk shows in which he was noted for his criticism of feminism and professional “anti-racist” activism. He has been periodically fired by certain media for going ‘too far.’ He has also often been dragged into court by said “anti-racist” lobby groups – while he has generally been vindicated, he twice was found guilty of “inciting racial hatred.” In the end, Zemmour has been able to flourish despite these setbacks, keeping gainful employment in a critical section of the French media and continuing to reach his audience.
Zemmour is technically still not a candidate for the election. However, things came to a head earlier this year as he set up a political party, recruited staff, and raised funds. Last month, France’s TV regulator, the Superior Audiovisual Council (CSA), required that Zemmour’s TV appearances be limited to what is proportionately allowed for presidential candidates. This was a big deal as Zemmour had previously been allowed to dominate a popular talk show on maverick TV station CNews, which had enjoyed as many as 800,000 viewers at a time.
Zemmour’s ideas: The defense of French interests, including the native French
Regarding Zemmour’s political ideas, the best place to start for English-speakers is probably the recent interview he gave to a Hungarian think-tank, on the occasion of Prime Minister Viktor Orbán’s Fourth Demographic Summit. (This event, focused on opposing immigration and supporting European families and fertility, was itself very noteworthy and included the participation of the prime ministers of Czechia, Serbia, and Slovenia.)
In the interview, Zemmour explicitly mentions France’s white identity with a suitable quote from General Charles de Gaulle, who said that the French were “a European people of white race, Greek and Latin culture, and Christian religion.” Both add that while some non-Whites and Muslims may become French citizens, the nation would lose her identity if these groups ceased to be “a small minority.” In the French media, few have been as explicit as Zemmour in denouncing the ills of Afro-Islamic immigration and the results in terms of criminality, welfare abuse, and day-to-day Islamization.
(Those who want a more detailed exposé of Zemmour’s views read my review of his longest work: Le Suicide français, a meticulous examination of the steady decay of the French nation over the past fifty years. The book sold an estimated 300,000 copies.)
In Zemmour’s politics, France is the be-all-end-all. He is enamored with the nation who gave citizenship to the Jews during the French Revolution, enabling his own people to flourish, and with the glory that France was able to achieve under great leaders such as Napoleon Bonaparte and Charles de Gaulle.
Zemmour’s dissident critics: A tool of the globalist oligarchy?
Zemmour has plenty of critics, including among patriotic dissidents. One such critic is the anti-Zionist civic nationalist Alain Soral, who asks: Why is Zemmour “allowed” to speak in the media in the way he does? Jean-Marie Le Pen, who has long made similar comments, enjoyed no such privilege but was viciously demonized. Is Zemmour not allowed to rise because, wittingly or not, he serves the interests of the global oligarchy which wishes to see France weakened, paralyzed, and bled by fatal internal conflict, namely the ethno-religious civil war which Zemmour is effectively promoting?
I personally do not find the Soralian critique convincing. He fails to recognize the fact that there are differing factions within the French and global oligarchies. Indeed, Donald Trump was able to win the U.S. presidency precisely by exploiting these divisions. He governed with the support of ultra-Zionists who won a great deal for Israel. America won a bit too, though admittedly much less, with drastic reductions in border crossings and refugee settlements.
In France, Zemmour has been able to survive thanks to the support of the Dassault family, an originally Jewish family (I don’t know how much they have intermarried with gentiles) who own the Figaro newspaper and a segment of the French arms industry, and Vincent Bolloré, a gentile billionaire industrialist who owns CNews. I cannot say if these men have supported Zemmour out of right-wing convictions or for subscriptions/ratings.
It is true that Zemmour’s rhetoric is ambiguous. At times, he speaks of “assimilating” foreigners into France, such as by a recent proposal to require newborns to be given traditional French names. At others, he speaks of France’s white identity and of potential civil war between the natives and the Muslims.
Assimilation is a non-starter in a country where around one fifth of newborns are Muslim and one third are non-European. I do not however think “racial civil war” will be occurring in France at least within the next 10-15 years. And even if it did, the fact is that at this stage the Europeans would easily win.