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demographic

1 of 2

noun

dem·​o·​graph·​ic ˌde-mə-ˈgra-fik How to pronounce demographic (audio)
ˌdē-mə-
1
demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets
a change in the state's demographics
2
business : a market or segment of the population identified by demographics
trying to reach a younger demographic

demographic

2 of 2

adjective

variants or less commonly demographical
1
: of or relating to demography or demographics
demographic data
2
sociology : relating to the dynamic balance of a population especially with regard to density (see density sense 2c) and capacity for expansion or decline
demographic trends
a demographic shift
demographically adverb

Did you know?

Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".

Examples of demographic in a Sentence

Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.
Recent Examples on the Web
Noun
Likewise, ratings were down in comparison to the previous year’s figures in the key adults 18-49, 25-54 demographics, and fell 5% in the 18-34 demographic. Breanna Bell, Variety, 26 Sep. 2023 In a state with changing demographics, this also means translating the manual into more than a dozen languages, including Yoruba and American Sign Language. Justin Wm. Moyer, Washington Post, 26 Sep. 2023 While most forms of discrimination are confined to, often definitionally, certain demographics—misogyny cannot be applied to men, for example—lookism spares no one. WIRED, 25 Sep. 2023 Though a small slice of the overall electorate, the demographic has become one of the fastest-growing constituencies, and is large enough to make a difference at the margins in swing states and in purple suburbs, including in Florida, Pennsylvania, Michigan and Nevada. Jazmine Ulloa, New York Times, 25 Sep. 2023 White residents no longer make up the largest demographic of the southern border state's nearly 30 million residents. Anna Giaritelli, Washington Examiner, 20 Sep. 2023 Rising incomes and changing demographics will accelerate changes in consumption and choices. Ian Goldin, Fortune, 20 Sep. 2023 On the other hand, the Democratic share even of the union household vote—the one working-class demographic where Democrats reliably maintain an edge—has mostly fallen over the past 20 years. Timothy Noah, The New Republic, 19 Sep. 2023 The institute measured how well each hospital’s Medicare patient demographics aligned with the demographics of the hospital’s surrounding communities. Donovan J. Thomas, ajc, 19 Sep. 2023
Adjective
Conservative voters fear the simple fact of demographic change. Corey Robin, The New Yorker, 4 Oct. 2023 Democrats were the only demographic group surveyed as nearly split on the question, with 46 percent preferring strict laws and 47 percent preferring lenient laws. Ovetta Wiggins, Washington Post, 3 Oct. 2023 Positive feelings toward one’s own group and positive – or negative – feelings toward other demographic groups hold real influence over political orientations. Karyn Amira, The Conversation, 3 Oct. 2023 The push to elevate Reyes comes at a time of demographic change, both in Cook County and on the high court. Dan Petrella, Chicago Tribune, 11 Sep. 2023 As several letter writers noted, demographic changes demand adjustments to the system. Scientific American, 9 Sep. 2023 The new challenges are very complicated, and people are afraid of them: climate changes, gender changes, technological changes, demographic changes, poverty. Vulture, 8 Sep. 2023 Paramount+ did not stream the VMAs live, though the ceremony became available to stream on the platform on Wednesday. 2023’s VMAs also improved on 2022’s demographic ratings, nabbing a 1.03 in the key 18-49 demo and a 1.14 among adults age 18-34. Selome Hailu, Variety, 13 Sep. 2023 That actually could make Los Angeles a great test case for reforming the City Council to be more representative and more responsive, because the city is a kind of demographic preview of the nation more broadly. Soumya Karlamangla, New York Times, 12 Sep. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'demographic.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

Etymology

Noun

derivative of demographic entry 2

Adjective

demography + -ic entry 1

First Known Use

Noun

circa 1966, in the meaning defined at sense 1

Adjective

1882, in the meaning defined at sense 1

Time Traveler
The first known use of demographic was in 1882

Dictionary Entries Near demographic

Cite this Entry

“Demographic.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/demographic. Accessed 16 Oct. 2023.

Medical Definition

demographic

adjective
de·​mo·​graph·​ic ˌdē-mə-ˈgraf-ik How to pronounce demographic (audio) ˌdem-ə- How to pronounce demographic (audio)
1
: of or relating to demography
2
: relating to the dynamic balance of a population especially with regard to density and capacity for expansion or decline
demographically adverb

More from Merriam-Webster on demographic

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