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Devassa

From Wikipedia, the free encyclopedia

Devassa
IndustryBeverage
Headquarters
Brazil
ProductsBeers
OwnerBrasil Kirin
Websitedevassa.com.br

Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.[citation needed]

History

The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]

See also

References

  1. ^ Topham, James (2 August 2011). "Kirin buys control of Brazil's Schincariol for $2.6 billion". Reuters. Retrieved 26 February 2014.
  2. ^ Andrew Williams (27 August 2013). "Cooper Hefner: My Playboy dad and I don't have the same taste in women". Metro. UK. Retrieved 26 February 2014.
  3. ^ "Playboy Launches "Devassa By Playboy" Beer in Brazil". PLBY Group. 1 July 2013. Archived from the original on 12 February 2014. Retrieved 26 February 2014.

External links


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This page was last edited on 7 January 2024, at 19:58
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