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Frugging

From Wikipedia, the free encyclopedia

For other uses, see Frug (disambiguation).

In market research, frugging is "fund-raising under the guise of research".[1] This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation.

Generally considered unethical, this tactic is strictly prohibited by trade groups, such as CASRO and the Marketing Research Association, for their member research companies.[citation needed]

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References

  1. ^ "Marketing Research Glossary | Insights Association".


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This page was last edited on 31 January 2024, at 11:33
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