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Oscar Freire Street
Construction
Stores in the Rua Oscar Freire
Native name	Rua Oscar Freire (Portuguese)
Former name(s)	Rua São José (São José Street) and Rua Iguape (Iguape Street)
Length	2.6 km (1.6 mi)
Location	São Paulo, Brazil
South end	Alameda Casa Branca, 1009
North end	Avenida Doutor Arnaldo, 1566
Inauguration	1970

Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, ^[1] a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal).

According to Excellence Mystery Shopping International, Rua Oscar Freire is the 8th^[2] most luxurious street in the world and second in the Americas behind 5th Avenue in New York.

Shops located on Rua Oscar Freire and surrounding streets include Louis Vuitton, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Dior, Montblanc, Cartier, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Marc Jacobs, Gant, Lacoste, Timberland, Tommy Hilfiger, Nike, Adidas, Benetton. Top-notch Brazilian fashion is present with the likes of Alexandre Herchcovitch, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National high end jewelry stores include Vivara and H Stern.

Sophisticated food shops and restaurants can also be found. Among them are A Figueira Rubaiyat, Fasano, Antiquarius and 'Gero, four of the city's most traditional and expensive restaurants, as well as Ben & Jerry's. There is a Nespresso store, and in 2010 a Valrhona boutique was opened.

In 2006, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.

A new Line 4 - Yellow Metro station was constructed on this street and opened in 2017.

References

^ "DICIONÁRIO DE RUAS". dicionarioderuas.prefeitura.sp.gov.br. Retrieved 2022-03-27.
^ itinari (2019-08-12). "Visit Oscar Freire Street, São Paulo". itinari. Retrieved 2024-02-23.

v t e Visitor attractions in São Paulo
Monuments and landmarks	Bandeirantes TV Tower Beco do Pinto Latin America Memorial Marco Zero Monument to the Bandeiras Monument to the Independence of Brazil Monument to Ramos de Azevedo Obelisk of São Paulo Octávio Frias de Oliveira Bridge
Buildings	Altino Arantes Building Brazil Stock Exchange Butantã's House Centro Comercial Aricanduva Centro Empresarial Nações Unidas Conjunto Nacional Copan Building Itália Building Iguatemi São Paulo Júlio Prestes Station Luz Station Mappin Building Martinelli Building Matarazzo Building Municipal Market Bandeirantes Palace São Pedro Theater Municipal Theater List of tallest buildings
Churches and religious sites	Basilica of the Most Blessed Sacrament Imaculado Coração de Maria Church Nossa Senhora da Consolação Church Nossa Senhora do Brasil Church Ordem Terceira do Carmo Church Orthodox Metropolitan Cathedral Pátio do Colégio Santo Antônio Church São Bento Monastery São Cristóvão Church São Paulo Brazil Temple São Paulo Cathedral Temple of Solomon
Museums and cultural institutions	CAIXA Cultural São Paulo Carmo Planetarium Casa das Rosas Bank of Brazil Cultural Center Centro Cultural da Penha Centro Cultural e de Estudos Superiores Aúthos Pagano Ema Gordon Klabin Cultural Foundation Football Museum Immigration Museum Butantan Institute Mário de Andrade Library Museu Afro Brasil Museu Lasar Segall Museu Paulista (Ipiranga) São Paulo Museum of Art Museum of Art of the Parliament Museum of Contemporary Art Museum of Fine Arts Museum of Image and Sound Museum of Modern Art Museum of Sacred Art Museum of the Portuguese Language Oca Pavilion Industries Palace Pinacoteca do Estado Professor Aristóteles Orsini Planetarium Sala São Paulo
Stadiums	Allianz Parque Anhembi Convention Center Anhembi Sambadrome Arena Corinthians Canindé Stadium Morumbi Stadium Ícaro de Castro Melo Stadium Nicolau Alayon Stadium Parque São Jorge Stadium Rua Javari Stadium Estádio Universitário São Paulo Ibirapuera Auditorium Pacaembu Stadium Via Funchal Vibra São Paulo
Neighborhoods and districts	Aclimação Alto de Santana Bixiga Bom Retiro Brigadeiro Faria Lima Avenue Brooklin Novo Central Zone Japão Jardins Liberdade Paulista Avenue Rua 25 de Março Rua Augusta Rua Oscar Freire University of São Paulo (USP) Vila Madalena Vila Olímpia
Parks and public squares	Albert Löfgren State Park Beco do Batman Botanical Garden Cantareira State Park Cemitério da Consolação Ibirapuera Park Independence Park Jardim da Luz Largo da Batata Largo da Memória Parque do Carmo Parque Trianon People's Park Pico do Jaraguá Praça da República Praça da Sé Praça Roosevelt São Paulo Zoo Vale do Anhangabaú Viaduto do Chá Villa-Lobos State Park
Events	Anima Mundi Brazilian Grand Prix Electronic Language International Festival March for Jesus Saint Silvester Road Race São Paulo Art Biennial São Paulo Fashion Week São Paulo Gay Pride Parade São Paulo Indy 300 São Paulo International Film Festival São Paulo International Motor Show Virada Cultural

v t e Main highways of the city of São Paulo
Rodovias	Anchieta Anhanguera Raposo Tavares Dutra Fernão Dias Régis Bittencourt Imigrantes Bandeirantes Castelo Branco Ayrton Senna Rodoanel
Expressways	Marginal Tietê Marginal Pinheiros Norte-Sul Leste-Oeste Elevado João Goulart
Surface streets	Paulista Avenue Professor Luís Inácio Anhaia Melo Avenue Aricanduva Avenue Bandeirantes Avenue Estado Avenue Salim Farah Maluf Avenue Corredor Tiquatira Radial Leste Professor Francisco Morato Avenue Jornalista Roberto Marinho Avenue Complexo Viário Jacu Pêssego Cupecê Avenue Marechal Tito Avenue Engenheiro Luís Carlos Berrini Avenue Brigadeiro Faria Lima Avenue Rua Oscar Freire