The survey is an effective way of collecting data from a large sample within a short time. Due to the increased use of the digital medium, an online survey is gaining popularity among researchers. It enables the surveyor to collect data from any corner of the world. Though the response rate is lower than a physical survey, an online survey has several advantages. Hence, we felt the necessity of sharing the basics of creating an online survey with budding researchers. Google form is an online survey platform that provides the service of creating survey forms, receiving responses, and analysis of data free of cost. We used this platform to describe an example of the conversion of a physical questionnaire to an online form. Hope this miniature technical guide helps the readers to know the basic skills to create a form online for their future studies.

Book review of Digital Research Methods in Fashion and Textile Studies by Amanda Sikarskie, published in The Journal of Dress History (Volume 4, Issue 4, Winter 2020), an academic publication of The Association of Dress Historians (ADH) through which scholars can articulate original research in a constructive, interdisciplinary, and peer reviewed environment.

Research on the survey of student satisfaction with service quality at Universitas Muhammadiyah Tasikmalaya (UMTAS) was conducted in July 2019. This study aims to determine the level of student satisfaction with the quality of services at UMTAS. With multiple linear regression methods and using total sampling technique, the entire population is the object of research. The population in this study were all semester 4 UMTAS students. In this case the distribution and filling out the questionnaire as a data collection tool using Google Forms. The researcher only informs the address of the shortlink that has been made, namely bit.ly/2WZtLr7 to the respondent, and the respondent can access the link from their respective Android phones. The results of this study indicate that the level of student satisfaction with 5 variables has a simultaneous and partial influence of 86.6%. Based on the partial t count, the most influential is the tangible variable but all indicators have the same effec...

Online shopping is the process of buying goods and services from online retailers. Since the advent of the World Wide Web, retailers have been eager to sell their products to Internet users. Consumers can visit web stores from their homes and shop as they sit in front of a computer Nowadays, online shopping has become popular among people, they have become techno-savvy and feel more comfortable using tinternet. So online shopping has become a habit and that is why it is necessary to do a study on online shopping and perception. The main purpose of this study is to study consumer perception of online shopping and to discriminate against this perception of sexual desire. For this purpose, with the help of a simple sampling method, 150 respondents were selected and data were collected through a systematic questionnaire. Based on the data analysis it is found that many customers are perceived that online shopping is a better option than hand-bought and most customers are satisfied with their online transactions. Customers access their net at home and office/college. Most customers buy clothing, electronics, and accessories. The most frightening obstacle to online shopping was customers having to give their credit card numbers and not see the products themselves. Consumers agree with the statement that online shopping is more expensive than manual purchases, it takes longer to deliver products and they face problems while shopping online.

The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf & Tagg, 2012). Recent literature in the field proposes a more holistic model of online experiences (e.g., Pentina, Amialchuk, & Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experience is regarded a critical concept in consumer behaviour and marketing in order to understand consumers and create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. The explo...

Web surveying is growing in acceptance and use. However, web-based surveys appear to have lower response rates than traditional mail surveys. That may be the result of ineffective strategies for web survey implementation. This work puts together a set of important aspects to be taken into account through several phases of web survey implementation. The resulting framework has been developed to guide researchers in building a successful web survey implementation and is structured in terms of software tool selection, questionnaire ...