This paper discusses individual and group identities, and examines personal values across four countries: Australia, the United States, Canada, and Israel. The relationship between consumer susceptibility to interpersonal influence and...
moreThis paper discusses individual and group identities, and examines personal values across four countries: Australia, the United States, Canada, and Israel. The relationship between consumer susceptibility to interpersonal influence and personal values is examined using the List of Values (LOV) and Bearden, Netemeyer, and Teel 's scale. Three of the nine LOV values were found to be different for people who are highly susceptible to interpersonal influence compared to those who are not: a sense of belonging, warm relationships with others, and being well respected.
