How Multicultural Targeting in Digital Audio Can Engage Diverse Audiences
Check out this latest piece published in Adweek by Garrison Dua, VP of Demand, North America! In today’s fragmented media landscape, leveraging digital audio is not just table stakes—it’s a game-changer for advertisers trying to connect with diverse audiences. As Americans spend over four hours a day immersed in audio content—nearly 20% of their day—the...
How Marketers Can Lead with Privacy-First Targeting in Digital Audio Advertising
Check out this latest piece published in The Drum by Garrison Dua, VP of Demand, North America! The issue of privacy has become a decisive factor in a marketer’s campaign success. As consumers become increasingly aware of how their data is handled and global privacy regulations continuously evolve, one thing is clear: adopting privacy-first strategies...
Connecting with Listeners: Trends & Innovations in Audio Advertising
Bianca Stanescu, Director of Product Marketing at AdsWizz, takes a deep-dive into the possibilities in audio advertising - from smart speakers to AI capabilities. Audio advertising has undergone a remarkable transformation, evolving from static broadcasts to the sophisticated digital platforms we use today. In the early days, radio was a one-way street, where ads were...
What Will Drive the New Era of Creativity and Empathy in Digital Audio Advertising?
Check out this article by Molly Ponzo, VP, Ad Product Management! As automation increasingly dominates the industry, how can advertisers ensure that human creativity and empathy remain at the forefront of audio advertising? Innovation is shaking up the audio advertising technology landscape, and with rapid advancements automating routine tasks, there is more bandwidth to dive...
The Strategic Advantage of In-Game Advertising for Marketers
Check out this latest piece published in The Drum by Daniel Einhorn, Senior Manager, Content Marketing. In-game audio advertising offers a revolutionary approach for marketers seeking to engage a diverse and expanding mobile gaming audience. By seamlessly integrating non-disruptive audio ads into the gaming experience, brands can create more meaningful and immersive interactions.
