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Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report.
Buoyed by the work-from-home trend, the rate of ad blocking on desktops in the U.S. reached 27% by the end of the second quarter this year, according to the report by Eyeo. The ad-blocking rate on mobile phones is 22%.
The report forecasts that publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024—based on global ad spend figures—representing roughly 8% of total global ad spend.
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