An Insider’s Approach to Measuring Ad Effectiveness

Media agencies thrive by solving complexity for their clients, and measurement alone is a mountain they climb daily. With new ad formats in CTV, gaming and social media, as well as the rise of retail media, the pace of change in media has never been more challenging—and the need to deliver effectiveness has never been greater.

Discover how top agencies are measuring and demonstrating their results from Marnie Wirth, VP of insights and strategic services at Haworth Marketing & Media, John Shuck, director of business intelligence at Mindshare, and Stephen Jepson, president of media effectiveness at DISQO. You’ll find out:

• New ways of thinking about identity in targeting, personalization and measurement, as well as which cookie alternatives hold the most promise
• How top agencies are measuring campaigns holistically and connecting the dots across measurement tactics
• Why brands want to see brand lift connected to real business outcomes and what measurement approaches meet these demands

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Speakers

John Shuck

Director of Business Intelligence, Mindshare

Marnie Wirth

VP, Insights & Measurement Strategy, Haworth Marketing & Media

Stephen Jepson

President, Media Effectiveness, DISQO

John Shuck

Director of Business Intelligence, Mindshare

John spearheads data-driven strategies for Mindshare’s clients. Previously, he held data and analytics roles at VaynerMedia and Carat.

Marnie Wirth

VP, Insights & Measurement Strategy, Haworth Marketing & Media

Marnie uncovers new opportunities, answers critical questions and drives measurable business and brand results for clients like Walmart, Dick’s Sporting Goods and White Claw.

Stephen Jepson

President, Media Effectiveness, DISQO

Stephen leads DISQO’s brand lift and outcomes lift products, working with brands, agencies and publishers on cross-platform campaign effectiveness measurement.