Get past the myths and stereotypes about Gen Z shopping—that they’re online impulse purchasers who care little about brands—and you’ll find a group whose value is undeniable. But what can be done to win their long-term loyalty? That was the challenge faced by Frasers Group, the U.K. retailer whose 20+ brands include Sports Direct, Everlast, Flannels and House of Fraser, when it shook up its approach to engaging Gen Z.
Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance marketing manager at Frasers Group, in conversation with SheerID’s Anjanette Hill Mendoza. You’ll find out:
- How Frasers Group uses data to personalize Gen Z’s shopping experience with highly relevant offers
- How to build a student discount program that maximizes customer growth and lifetime value
- Strategies to use geo-location targeting, exclusive launches, and advanced metrics to amplify cross-brand loyalty
See all upcoming ADWEEK webinars.
Speakers
Danni Woodland
Performance Marketing Manager, Frasers Group
Anjanette Hill Mendoza
Chief Customer Officer, SheerID
