Euractiv.com Est. 1min 17-11-2022 (updated: 22-06-2023 ) A number of EU-level initiatives have devoted attention to the issue of greenwashing and potential solutions to it in recent years, as have national-level efforts, but those working in the advertising industry emphasise the need for this to be combined with self-regulatory actions. [Shutterstock / Ivan Marc] Euractiv is part of the Trust Project >>> Print Email Facebook X LinkedIn WhatsApp Telegram As concerns about the climate crisis grow, demand for products that cause minimal environmental harm is also rising, leading to a proliferation in sustainability claims from the companies selling them. Trust in the veracity of these claims is low, however, and members of the marketing sector are now calling for greater efforts to address this issue and boost the validity of environmental labels and consumer confidence in them. A number of EU-level and national initiatives have in recent years focused on the issue of greenwashing and potential solutions, but those in the advertising industry stress the need for this to be combined with self-regulatory actions that offer guidance and set standards for businesses to ensure that positive climate action can become more widespread. Download PDF Marketers promote industry standards to combat greenwashing News | Technology 17-11-2022 Est. 5minAs greenwashing undermines trust in sustainability claims, marketers are looking into ways to self-regulate to promote credibility. Dark patterns, online ads will be potential targets for the next Commission, Reynders says Interview | Technology 09-12-2022 Est. 5minTransparency in the online advertising market, dark patterns and ‘cookie fatigue’ are all topics on which the European Commission might regulate in the next mandate, the EU's consumer protection chief told EURACTIV. European Commissioner for justice and consumer protection, Didier Reynders, … Self-regulation: responsible advertising for the green transition Opinion | Promoted content | Technology 05-12-2022 Est. 6minAdvertising self-regulation contributes to responsible advertising for the green transition. Helping protect consumers from greenwashing for decades, it now uses A.I. technology to monitor online ads at scale and supports the industry in enhancing advertising as a force for good. Lucas …
