Millennials & Evangelism: The Plague of Emotivism
In 1957, the social psychologist Leon Festinger coined the term ‘cognitive dissonance’ to describe the stress that results from holding two or more contradictory beliefs at the same time. According to Festinger, people will attempt to alleviate the stress by either changing their minds about one of the ideas or, more commonly, convincing themselves the ideas really aren’t contradictory. The latter usually results in an incoherent
