CHANGING THE RULES
Tough love is defined as the act of deliberately not showing too much kindness to someone who has a problem so that the person will start to solve their own problem; of treating another person harshly or sternly with the intent to help them in the long run.
Dubbed the ‘Gordon Ramsay of the fitness world’, tough love is what personal trainer James Smith is all about.
“People say things to me like, ‘James, I’ve lost so much weight from just drinking celery juice! Yeah, I’m not surprised – you stopped eating food, you idiot. You gave up the one thing that was making you overweight in the first place!” he laughs.
But this controversial sense of humour and no-nonsense approach is what has built him a cult-like following of people who hang on his every word, made him one of the world’s most successful online personal trainers, bestseller.
