A RARE PAIR
When we think of farm equipment today, we don’t think of department stores where we can buy everything from clothes to appliances – but that is where some of us would have gone looking for such things in the past.
In the mid-1800s, salesman Aaron Montgomery Ward traveled through rural America, selling wares to the country and farm folks with no convenient source for “the nicer things” unavailable at small local stores. Over the years, he paid close attention to his customers’ wants and needs. He sought sources to provide the products and then made arrangement for delivery direct to the customer.
Ward did this for some time before founding the Montgomery Ward a new catalog every year sweetened the deal.
