Have you exercised today, eaten a protein-rich breakfast (while writing in your gratitude diary) and meditated for 20 minutes in your dedicated wellness space? Have you switched to crystal-infused water bottles, organic shampoo, silk sheets, menstrual cups, and alcohol-free perfume?
If you’re feeling a tad overwhelmed reading that, you should. The pressure we face, especially as women, to live up to the goop-level of wellness is growing daily. What started as a left-of-centre hippie health movement in the 1970s is now a $US4.4 trillion ($6.6 trillion) global wellness industry, and it is predicted to reach $US7 trillion by 2025. Wellness is big business.
On the face of it, that’s a good thing, right? The idea of wellness should be an ostensibly positive topic. After all, the Oxford Dictionary describes it as achieving “a level of health that minimises the chances of becoming ill”. Who doesn’t want that?
However, in the past few decades, the wellness ideation has pervaded every aspect of life. From the hypoallergenic mattresses we sleep on to the collagen-boosted creams we cover our skin in, it has infiltrated not only our physical
