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The Battle for Gold

BILLIONAIRE KUMAR MANGALAM Birla-led Aditya Birla Group (ABG) is the latest conglomerate to take a shine to branded gold jewellery. In early June, the company announced that it would invest ₹5,000 crore to launch large-format exclusive jewellery retail stores called ‘Novel Jewels’ across India with in-house jewellery brands.

The new venture will compete with the Tata group’s Tanishq and

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