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Whether You’re Millennial or Gen Z, These Are the Only Acceptable Socks to Wear in 2024

GQ weighs in on the most important debate of the summer.

Why Identify a Watch After an Assassination Attempt?

Hours after the assassination attempt on President Trump, the Instagram account Watches of Espionage posted an ID of a Secret Service agent's timepiece. Wait...what? Here, the anonymous person behind the account explains their thinking behind the viral moment—and why they believe watches have a place in political discourse.

Nike and Comme des Garçons Are About to Drop the Summer's Wildest Sneakers

Just when you thought the Air Foamposite couldn't get any freakier.

27 Ways to Boss Up at the Beach All Summer

All the wavy designer gear you need to make this your hottest summer on record.

Inside NYC’s Brick-and-Mortar Shopping Revival

We visited five of the city's buzziest shops for a look at the summer's best new clothes—and to find out what's driving the comeback of retail.

Here's an Exclusive Look at Loro Piana’s New Camping Collection

The most luxurious brand on the planet hits the trail with a new outdoor line called Into the Wild.

TAG Heuer and Kith Are Bringing Back a Beloved ’80s Sport Watch

The iconic Formula 1 collection has returned with an upscale refresh.

How to Dress Like a Grown-Up at the Airport

Don't be the guy fumbling for his passport in head-to-toe fleece. A travel-ready blazer will get you there in style—and optimize your luggage space in the process.

The Eight Sleep Pod 4 Cover Revolutionized the Way I Sleep

Getting my daily eight hours has never been easier (or more satisfying).

The Glen Powell Jeans Trick You Should Copy Immediately

The Twisters phenom always looks damn good in his dungarees—and this advanced style move will help you follow suit.
A Few Moments With Today’s Top Designers

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Brad Pitt Showed Off a Stunning Vintage Watch at the Hungarian Grand Prix

The modified IWC Ingenieur “Jumbo” features a special green dial.

Glen Powell Wore an Action-Hero-Worthy Tag Heuer to the Twisters Premiere

It’s hard to imagine a more perfect watch for a tornado wrangler.

The 18 Best and Most Fun Watches on Instagram

Featuring everything from a high-low Rolex Explorer II to a Mickey Mouse Tank.

4 Outrageous New Watches That Collectors Are Salivating Over

Including a superspy-coded Blancpain and a summery ceramic Zenith.

Paul Mescal Sported the Ideal Shopping-Date Outfit in London

The Gladiator II star and singer Gracie Abrams browsed together in style on Bond Street.

Two of the Coolest Creative Directors in Menswear Are Making Moves

Inside footwear superstar Thibo Denis’s post-Dior plans, and catching up on Idris Balogun’s leap to Lacoste.

Jay-Z Proves Yet Again the Nike Air Force 1 Is a Superlative Summer Sneaker

The one-time Puma brand ambassador stepped out in a sick pair of Swoosh classics.

Inside Troye Sivan’s Hot, Horny Summer Tour Wardrobe

From Prada to ERL, the pop prince pulled out all the stops for his Something to Give Each Other Tour. GQ spoke to stylist Marc Forne for the full fashion download.

Keanu Reeves Just Ran Back His Best Outfit of 1996

Hollywood’s most consistent dresser loves to pull on a brown suit jacket and heavy boots, no matter the decade.

All Hail Emily Ratajkowski, the New Queen of Wild Sneakers

The supermodel stepped out in the ever-freaky Brain Dead x Oakley Team Flesh.

The Air Jordan 39 Is Here—and It’s the Most Radical J in Years

With a low-cut silhouette and full-length ZoomX cushioning, the AJ39 takes greater inspiration from MJ’s ground game than his gravity-defying hops.

Here’s the Story Behind Central Cee’s Iced-Out Queen Elizabeth II Chain

“If you’re going to think of the most symbolic thing to represent the UK and your country, it's going to be the queen.” GQ caught up with Cench’s longtime jeweler Abtin Abbasi about the eye-popping piece that turned heads at Wimbledon.

How Asics Dreamed Up Its Rarest Collab of the Year

No two pairs of the Bentgablenits x Asics Gel-1130 are exactly alike, each hand-adorned with unique antique charms.

Michael Cera’s Bleach-Fried Hair ‘Is in a Weird Place Right Now’

“I can’t cut it right now because then I’ll have, like, frosted tips,” the now-blond Sausage Party: Foodtopia actor said.

John Mayer Reflects on His Friendship With Online Ceramics, From Designing Legendary Dead & Co. Tees to Stashing Cash in His Guitar Case

A long, winding conversation between the musician, OC founders Alix Ross and Elijah Funk, and The New Yorker's Naomi Fry.

Austin Butler’s Broadway Date-Night Uniform Is Surprisingly Casual

The actor has a low-key go-to outfit for his theatergoing jaunts with girlfriend Kaia Gerber.

Daniel Craig's Post-Bond Swag Keeps Getting Freakier

In his viral new Loewe campaign, the formerly clean-cut 007 star gets delightfully weird.

How Mongolia’s Viral Olympics 2024 Uniforms Came Together in Just 12 Weeks

GQ spoke to the design minds behind the stunning sports masterpiece—and why it almost never came into being.

Donald Trump’s New Sneaker Features a Photo of His Assassination Attempt—and It's Already Selling Out

Pairs of the FIGHT FIGHT FIGHT High Tops are currently listed on eBay for thousands of dollars.

Rihanna’s $85 Puma Sneakers Are the Perfect Samba Alternatives

The Barbadian superstar hit the streets of Manhattan in a pair of crisp, classic kicks.

Forever Grateful: The Online Ceramics Founders Are Parting Ways

After eight years of merch magic, Alix Ross and Elijah Funk are splitting. Their final joint project is an A24 coffee table book documenting their restlessly creative collaboration.

Beloved Affordable Watchmaker Furlan Marri Releases Its Most Fun Watch Yet

The brand known for elegant vintage-inspired designs turns up the funk for its latest model, the Disco Volante.

Carlos Alcaraz Accepted the Wimbledon Trophy Wearing a Stunning Rolex Daytona

This discontinued model has a meteorite dial and a yellow-gold case.

Jeremy Allen White Just Wore Fashion’s Current ‘It’ Sneaker

The Bear’s resident menswear guy swapped his usual Cortezes for a pair of limited-edition Bode x Nike Astro Grabbers.

Pierce Brosnan Went Full James Bond at Wimbledon

The Irish actor hit Centre Court wearing the sharpest suit of the tournament.

The Difference Between a $20 Tie and a $200 Tie, Explained

Plus a few other important things to know about neckwear, according to Drake’s creative director Michael Hill.

President Obama Rocked an Affordable Shinola at a Team USA Basketball Game

The Runwell 41mm can be yours for $595.

Exclusive: Tame Impala Is Bringing His Psychedelic Feel to Fashion with a New A.P.C. Collaboration

A.P.C. founder Jean Touitou tells GQ that Tame Impala's Kevin Parker was his typically detail-oriented self in producing sweaters, trousers, and bucket hats.

Why the Business of Vintage Armani Is Still Booming

GQ talks to dedicated collectors about their gateway pieces, buying suits “to look like Paul Thomas Anderson,” and why they just can’t get enough of the Italian grandmaster’s sultry, charismatic tailoring.

How to Fix a Rolex That Was Eaten by a Cow and Left in a Field for 50 Years

We spoke with Kalle Slaap, the watch restorer tasked with bringing the viral timepiece back to life.

Joe Alwyn Aced Summer Layering in the VIP Seats at Wimbledon

The Conversations with Friends star (and his seatmate Alexa Chung) hit the London tournament looking proper in Ralph Lauren.

Nike Is Giving You Another Shot to Score a Pair of ‘University Blue’ Dunks

The new Dunk Low model, in the historic UNC colorway, is set to release this year.

How the Broccoli Perm Became the Definitive Zoomer Hairstyle

Meet the Gen Z guys getting perms to achieve the perfect "bussin" curly cut.