An Introduction | Events | Resources | Supporters | 3D Showcase | Get Involved | What is glTF |
The 3D Commerce Working Group brings together industry-leading e-commerce companies to build consensus on the standardization activities that are most urgently required to remove the barriers to deploying 3D at scale. Through a deep understanding of 3D commerce requirements the group is able to recommend extensions to the underlying Khronos glTF 3D asset format, as well as creating 3D authoring guidelines, tools and resources that enable the seamless design, manufacture, and presentation of 3D products across diverse consumer platforms that reach millions of consumers.
Increase Conversion Rates
Reduce Product Return Rates
Maximize Customer Engagement
Increase Customer Confidence
Lower Shopfront Production Costs
Increase Realism and Interactivity
An Introduction | Events | Resources | Supporters | 3D Showcase | Get Involved | What is glTF |
Introducing 3D Commerce
By using 3D commerce solutions based on the glTF file format your teams can create and deploy visually engaging, highly-realistic online experiences that drive sales, reduce returns and increase customer engagement.
"Today 3D experiences play a critical role in most companies who have a physical product that is sold either physically or online. The use of 3D content allows end consumers to make important purchasing decisions without the need to visit a store, however the fidelity and consistency of those experiences is critical for customer satisfaction and brand loyalty. The 3D Commerce Working Group has a mission to ensure that all companies who use 3D have consistent, accurate and inspiring experiences. We work hard to understand broad industry needs and therefore how we as a group, can support that and work alongside our standards partners to create a perfect 3D ecosystem for all."
Daniel Frith — Chair of the 3D Commerce Working Group & Chief Creative Officer at London Dynamics
3D Models © Copyright 2024 Shopify Inc., licensed under CC-BY-4.0.
Connect with the 3D Commerce Working Group
Members of the Khronos 3D Commerce Working Group will be attending the following events and would welcome the opportunity to meet and discuss delivering 3D commerce solutions at scale.
SIGGRAPH | August 2024
Archive: View Recordings
AWE | June 2024
Archive: View Recordings
Essential Resources for Effective 3D Commerce Deployment
Thanks to the support of the Khronos members and our passionate community of developers and artists, there is a wealth of information and educational resources to help you get up and running with deploying 3D commerce at scale.
Render Everything Everywhere
“Building visualization techniques driven by 3D is increasingly a vital element of creating the best possible experience for shoppers, as it provides an invaluable way to explore beautiful imagery with context and authenticity. As we continue to transform the way people shop for their homes, we believe that 3D will be ubiquitous in the coming years and that it is imperative to standardize 3D content so it can be exchanged effectively and experienced consistently.”
Shrenik Sadalgi, Wayfair
“IKEA has been working on large scale photoreal 3D for over 10 years and has been promoting open standards and collaboration all along. We are excited to contribute to this group to make the use of 3D easier and faster to meet the demands of our customers.”
Martin Enthed, IKEA
“Data standardization, interoperability, and consistency is getting increasingly more important. We are excited to be part of this effort to streamline the content creation and distribution pipelines, and to make the experiences of real-time and photorealistic 3D content more consistent across vendors and platforms.”
Henrik Edström, Autodesk
“Dassault Systèmes, with its HomeByMe online 3D experience and numerous other solutions, is committed to helping brand retailers reach consumers. 3D is the next mass market media, and we are happy to contribute to the standardization effort.”
Juba Hadjali, Dassault Systèmes
“The future of retail and brand advertising is immersive. This effort promises to create a global infrastructure for consumers to discover and explore products by interacting with them virtually before purchasing via real-time 3D graphics and virtual and augmented reality. Unity is excited to be part of this initiative to build the future of commerce in 3D.”
Tony Parisi, Unity
“The expanding ability for consumers to visualize products in their home, true to their actual size, is improving trust and confidence in online shopping. High-quality 3D content is the foundation of great XR experiences, and it is vital that industry leaders collaborate on standardization to maximize accessibility.”
Mike Festa, SuperDNA 3D Lab
“E-Commerce is a very exciting area of application for our 3D technology. Khronos’ powerful glTF format is one of the key ingredients for highly efficient and appealing 3D online presentations. We are quite happy to be part of this exciting mission.”
Max Limper, DGG
“The introduction of WebGL by Khronos Group in 2011 made it possible to natively offer high performance 3D in web browsers. Since then, Emersya has been developing its vision to offer 3D as a universal medium to fully experience products online. We are excited to participate in this new Khronos initiative to help generalize and standardize immersive shopping experiences across the global retail industry.”
Aurélien Vaysset, Emersya
“Shopify is deeply committed to making AR experiences readily available to everyday shoppers. We’re excited to propel the accessibility of 3D models, for both big and small businesses, to lower the barrier for entrepreneurs to be able to sell using Augmented Reality, Virtual Reality, and 3D experiences.”
Daniel Beauchamp, Shopify
“We are optimistic that a unified standard will help focus innovation efforts on broadening the scope of features and functionality of such standards and eliminate the need to support non-standard formats. Brands and retailers will be able to rely on a consistent asset experience to support their omnichannel strategy.”
Ben Houston, ThreeKit
Get Involved
The Khronos 3D Commerce Working Group is constantly working to advance the use of 3D in eCommerce and is actively working on new initiatives to address any technical challenges, industry friction or new user requirements. Any organization is welcome to make contributions.
If you are working in 3D Commerce and wish to get involved in shaping future solutions please consider joining Khronos and our Working Group. Any organization is welcome to join and multiple levels of membership are available to enable any organization, large or small, to get involved.
Join KhronosThe 3D Commerce Advisory Forum has been established to enable companies that want to contribute feedback and requirements, but are not ready to join Khronos as a full member. The Forum is free to join using the DocuSign NDA form (PDF Version), or contact us:
Join the ForumHere we showcase just some of the latest examples of real-world 3D commerce applications taken from our global community of developers and brands that are members of Khronos or the 3D Commerce advisory panel. In each case we list the brand and the 3D commerce developer. Please .(JavaScript must be enabled to view this email address) if you would like to showcase your solution.
3D Asset Delivery Format
glTF provides for the efficient transmission and display of 3D assets that have typically been created in content creation applications. glTF supports Physically Based Rendering (PBR) technology to achieve high levels of realism. The glTF specification is an open format that is maintained by the Khronos group and has become an ISO/IEC standard.
Learn MoreThe Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices. Before passing certification, even with identical viewer settings, a chair might have looked very different in an ecommerce product listing versus a digital advert using a different viewer.
The Khronos 3D Commerce Viewer Certification Program goes a long way to solving this problem and is open to any company that wishes to certify that their viewers are capable of accurately displaying 3D assets used in ecommerce. In order to become certified, vendors must demonstrate that a 3D asset will look the same in their viewer versus another certified viewer.
Learn MoreThe Khronos 3D Commerce Working Group is actively driving the adoption of 3D graphics across a broad range of commerce platforms. Any organization is welcome to join Khronos to shape this important global initiative under the group’s multi-company, consensus-based governance process. Khronos has multiple levels of membership to enable any organization, large or small to get involved. Learn more about Joining Khronos and the 3D Commerce Working Group.