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Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: To promote next month’s “Beetlejuice Beetlejuice” release among younger consumers, Warner Bros. partnered with Roblox for a first-of-its-kind, in-game Fandango box office. Roblox continues to be the online gaming platform of choice for consumer marketing efforts thanks to its juxtaposition of culture and commerce. https://lnkd.in/e6nK-rEr Think: Following strong ratings for this year’s Olympics broadcasts, NBC’s Peacock is hoping it can keep – and bring in new – subscribers. Will the platform’s wide range of content be enough to keep viewers signing on? https://lnkd.in/eDcnarUS Know: Pitbull is making history with the renaming of FIU’s football stadium as “Pitbull Stadium.” As the “Official Entrepreneur of FIU Athletics,” the partnership represents a creative embodiment of Pitbull’s “Mr. 305” brand. https://lnkd.in/efpt7Agr

We're honored to have been named a finalist by The Sports Business Awards in four categories, including Agency of the Year 🙌 Congrats to our London team and incredible client partners Marriott International and DP World! #CultureMovesUs

Three cheers for three successful activations with Pernod Ricard at this year’s #TalesoftheCocktail 🎉 🥃 1. 🛫 Pernod Air: We helped Pernod Ricard’s opening party take flight at the World War II Museum, where guests were transported to a throwback airline terminal and guided into the main concourse where they enjoyed bars from six different countries showcasing the portfolio’s global footprint. 2. 🏍️ The Great American Roadtrip: Guests tasted the best American Whiskey from Pernod Ricard’s American Whiskey Collection, while experiencing a motorcycle photo opp, a “Gear Up” hat customization station, and a chance to purchase event swag to benefit “Another Round, Another Rally.” 3. 🫧 Creps y Mezcal: We brought a tropical, mezcal-fueled party to NOLA featuring Pernod Ricard’s Del Maguey Mezcal in partnership with Creps Al Born from Barcelona. Attendees sipped on tropical mezcal cocktails, fueled up with made-to-order crepes, and danced to upbeat music, all while being captivated by bubble machines and confetti canons. #culturemovesus

#CocaColaRacing's new paint scheme has us counting down to Sunday's race in Richmond! Stay tuned for more exciting reveals later this month 🏁🥤🏎️ #CultureMovesUs

Welcome to Strat Chat vol. 7! Here are some highlights from our internal newsletter, designed to engage with newsworthy and culture-driven topics. We want to hear what you think! Drop a comment. Laila! Confirms Yasiin Bey Is Her Dad: Laila!, known for her viral TikTok songs "Like That!” and “Not My Problem,” recently revealed that Yasiin Bey, aka Mos Def, is her dad. She kept this under wraps to create a name separate from her father, but a childhood photo with Yasiin Bey fueled speculation about her success being tied to their family connection. Defying the "nepo-baby" label, Laila! has a distinctive sound and expresses gratitude for her parents' support. (via complex.com) Navigating the Shifting Landscape of Sports Culture: Cultural shifts driven by Americans' growing interest in sports make it challenging for younger audiences to support, given global conflicts highlighted in the media. Many young Americans feel uneasy about contemporary sports culture due to sportswashing. With global issues like gentrification and forced displacement, younger generations feel disillusioned with sports and value genuine experiences, creating a divide between traditional sports fans seeking a mental escape and younger fans demanding interactivity and personal connection. (via TeenVogue.com) AI-Powered Companion Ad Draws Polarizing Reactions: “Friend,” the AI-powered wearable, proposes AI as more than a resource—a friend. A teaser of the platform on X hit 23 million views and drew comparisons to the techno-paranoia Netflix series, Black Mirror. However, “Friend” claims it isn’t trying to be an "everything" device and focuses solely on providing companionship. As technology advances, the fixation on creating unrealistic concepts makes it difficult for consumers to discern reality from fiction. (via essence.com) Black Designers at The Olympic Games Paris 2024: Black-owned brands and designers, including TELFAR and Actively Black, are dominating the fashion scene at the Olympic Games Paris 2024, representing Team Nigeria and Team Liberia in the opening and closing ceremonies. These partnerships highlight cultural connections in athleisure and celebrate athletes' heritage, creating a powerful connection between sport and spectators. Fans are thrilled to see Black-owned brands shine on such a grand stage. (via TheGrio.com) First-Ever Nursery for Athlete Moms at Olympic Games Paris 2024 Allyson Felix, the most decorated woman in track and field with 11 Olympic medals, is furthering her support for moms and parent athletes. After retiring in 2022 and becoming an advocate for maternal health, Felix is returning to the Olympic stage with a new mission. Partnering with Pampers, she has helped create the first-ever nursery for parent athletes at the Olympic Games Paris 2024, featuring play areas, changing facilities, and private breastfeeding spots. (via BecauseOfThemWeCan.com) (Images sourced via: Complex, Sports Pro Media, X, Go Team Liberia, TheSun)

We're proudly partnering with Brixton Finishing School to support their mission of building an equitable super-highway into our industry and improve the early years’ experience for people from under-represented communities. 👊 As part of this partnership, we were thrilled to welcome 60 ambitious students to our London office, where they had the opportunity to meet our teams and explore various roles in marketing, with a special focus on strategy. It was an inspiring day filled with learning, networking, and the exchange of fresh ideas. Our teams loved chatting with such engaging, creative and ambitious individuals - we’re so inspired by the talent entering the industry! ⚡️ #culturemovesus

Congrats to our own Jessica Sinn who has been appointed EVP! In her expanded role, Jessica will additionally oversee our Entertainment Marketing team and corporate marketing initiatives 🙌. Read more about it in Variety: https://lnkd.in/eNygbyS4 #CultureMovesUs

From purpose to culture, brands are leaning in and making their presence in Paris known. Check out more of Charles Jefferson's musings in Campaign Asia-Pacific! #CultureMovesUs #Paris2024

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: Peacock’s GoldZone hosted by NFL Network’s Scott Hanson has been heralded by fans and athletes alike for providing key event coverage across the 300+ events throughout the Games. As viewers continue to crave snackable content and highlights, expect to see this format translate to other large-scale sporting events. https://lnkd.in/eJ78gdfx Think: Charli XCX’s hit album “brat” has taken over the Internet and everyone wants to be part of “brat summer” before the trend maxes out. Brands need to understand these pop culture moments but even more critical is determining when and how best to join the conversation. https://lnkd.in/eYgX4W5Q Know: Millennials and Gen Z are changing the way we think about - and market - travel. A study from Thrillist found these groups are prioritizing “passion travel” and finding “destination dupes.” https://lnkd.in/e8CuXHSk

Our team is honored to have been a part of this legendary effort!