4A's

🏅 The Olympics are a testament to human dedication, excellence, and teamwork. As we cheer on athletes from around the world, it's a reminder of the power of storytelling and the impact of compelling narratives. At 4A's, we believe that advertising agencies play a crucial role in crafting these powerful stories. Just as athletes train for years to reach their peak, our agencies work tirelessly to understand consumer behavior, develop creative strategies, and execute campaigns that resonate on a global scale. How does your agency draw inspiration from the spirit of the Olympics to elevate your work? Share your thoughts and let’s celebrate the intersection of creativity and excellence. 🌟 #Olympics #Advertising #Storytelling #4As #ExcellenceInAdvertising

📢 Webinar Alert: Unlocking Advertising’s Newest Medium: The VIZIO Home Screen 📅 August 7, 2024 🕤 12 - 1 pm ET Is the direct-to-glass advantage the newest competitive edge for advertisers in the age of fragmentation? 📺💡 With content consumption at an all-time high and more consumer choice than ever, VIZIO Directors of Home Screen Sponsorships & Branded Content Katlyn Wilson and Moira Dugan unpack the power of a glass-first strategy, how advertisers can get ahead of clutter leveraging VIZIO data, and the customization available for non-endemic partners to shine within an entertainment environment. 🌐✨ Speakers: 🎤 Moira Dugan – Director of Home Screen Partnerships VIZIO 🎤 Katlyn Wilson – Director of Branded Content & Sponsorships VIZIO 🎤 Jeremy Lockhorn – SVP, Creative Technologies & Innovation 4A's’s – Moderator Join us to explore how VIZIO is shaping the future of advertising! 🚀📈 Register here: https://bit.ly/3YKafh9 #Advertising #VIZIO #Innovation #Marketing #Branding

📢 Webinar Alert: Maximizing Political Budgets with Neptune Ops and Simpli.fi Join us on August 8 at 2 pm ET for an exclusive webinar featuring Frost Prioleau, CEO of Simpli.fi, and Bryan Miller, President of Neptune Ops. Gain insights into the latest advancements in political advertising and learn how to maximize your ad dollars effectively. 🎯 Moderator: ✨ Ashwini Karandikar – EVP, Media, Tech & Data @ 4A’s (Moderator) Don’t miss this opportunity to enhance your campaign efficiency! 💡 Register now and secure your spot! 🔗 https://bit.ly/3WKKE68

#HappyInternationalFriendshipDay 👫🌍 A 4A's membership is not just helpful for your professional growth, but also a great way to cultivate meaningful, lasting friendships. Studies show work friends are critical to improving job satisfaction, collaboration, productivity and work/life integration, and reducing stress and burnout. Here are some ways to meet and make great friends across the advertising, marketing and agency community through your 4A's membership and support each other through your professional journeys: ✨ Join a 4A's committee or council 📅 Attend 4A's events 📚 Share useful 4A's resources 🎓 Participate in 4A's Learning Institute programs 🤝 Host 4A's Foundation MAIP interns Tag a friend in the comments and tell us how your friendship started or one thing you appreciate about them. 💬❤️

Proud to welcome Amazon Ads as a co-presenting sponsor of StratFest 2024, the 4A's conference for strategists. See you in NYC on Oct 1 to explore Lingua Franca, a common language to bridge creativity and commerce. Grab your tickets here: https://bit.ly/3S6ekrt #4AsStratFest #StratFest #StratFest2024 #4AsEvents #strategyfestival #strategyconference #marketingconference #marketingawards #strategyawards

With Vice President Harris' stance on various issues under fresh scrutiny, Alison Pepper, EVP for Government Relations and Sustainability at the 4A’s recently highlighted the VP's work in the area of privacy: "Harris has a long track record of being interested in consumer privacy issues and being a proactive attorney general on the topic." As California’s attorney general, Harris created a unit dedicated to privacy enforcement and prosecution. Read more here: https://on.wsj.com/4c7f4Eb #ConsumerPrivacy #Advertising #Leadership

Attention Agency Operations and Business Transformation Teams! The 4A’s AOBT Standard is the first playbook of its kind offering comprehensive guidance on Capacity & Resource Management, Financial Stewardship, Change Management, Technology Investment and more. Stay ahead with insights from industry experts. A special shoutout to the 4A's AOBT Roundtable chaired by Kiran Chaudhri Lenz for the incredible work that went into this guide. 📥 Download the 4A’s AOBT Standard now and check back for ongoing updates to the guide: https://bit.ly/3W8AxXi #AgencyOperations #BusinessTransformation #AOBTStandard #4As #AgencyGuidance

🌟 Our series in partnership with LBBonline - Little Black Book's Addison Capper has been taking a close look at lingua franca - the common language that brings creative and commerce together and the theme of StratFest 2024. 🌐 In this edition, Pele Cortizo-Burgess, Global Chief Strategy Officer at Assembly and head juror for the Connection Strategy at the Jay Chiat Awards, shares, "I love that we get to celebrate the thinking and the daredevils behind that. I think lingua franca between commerce and creativity, and the need for it has always existed, but it has never been more vibrant, more ever-changing, more urgent given the times we’re in. It’s a good thing that it’s a strategist’s superpower!" 💡🚀 Don't miss two upcoming opportunities to experience this superpower: 🏆 Jay Chiat Awards | Sep 30 | Register Now 📅 StratFest | Oct 1 | Register Now Read the full interview here 🔗: https://bit.ly/46thhIY

📅 FREE Info Session: GenAI Certification for Advertising Are you looking to enhance your advertising skills with generative AI training? Join us for a FREE information session hosted by The 4A's to preview our upcoming certification program. Date: Monday, July 29 Time: 1:00 - 1:30 PM ET Facilitator: Pedro Laboy 🔗 To get the Zoom link for the info session, learn more and register for the program, visit https://bit.ly/3YgpjTl During this 30-minute info session, Pedro Laboy will provide a comprehensive overview of the GenAI Certification for Advertising program starting on Aug 5. It’s a perfect opportunity to understand how this certification can benefit your work, career and organization, and to ask any questions you might have. 4A's Learning Institute #AI #GenAI #GenAICertification #training #professionaldevelopment #careergrowth

🌐 Unlock a world of insights to stay competitive with a 4A’s membership! 🚀 Gain access to industry standards, best practices and exclusive benchmarks that inform decisions across your entire business. 💡We're committed to supporting you on your journey of excellence! 🌟 Explore 4A’s Benchmarks, Guidance + Reports to stay ahead in the game. 👉 https://bit.ly/3WCPt1d Not a 4A's member yet? Join a community of 600+ agencies who benefit from our guidance, resources, training, advocacy, consultation and more: https://lnkd.in/e94CeURr