Adapty.io

“Probably the best no-nonsense report on subscriptions” We're super excited to share our State of in-app subscriptions 2024 report! This report is packed with: - 40+ charts - insights from industry experts - Marcus Burke, Léa Samrani, Anton Marchanka, Hannah Parvaz, Phil Carter, Vahe Baghdasaryan, Yoann Pavy, Taha Karsli, Pavel Mazuelas, TOBIAS BOERNER, and Darius Mora. What's inside: - iOS subscription benchmarks - Cheat sheets for subscriptions - Examples of top-performing paywalls - Market trends Check the carousel for some insights and download the full version -> https://lnkd.in/d6TZvGHv

Had a fun time putting together this short! Check out the Guide! There's some great stuff in there to help you: Reach a wider audience 🌍 Increase LTV 📈 Enhance your marketing strategies 📊 Avoid hefty fees 💸 We’re breaking down the strategies + tools and looking at the leading app companies who are nailing it.  Get your copy here: https://bit.ly/3WU7Oa7 Special thanks to GP Bullhound and Adapty.io for sharing their insights

Optimize your free trial length to increase conversions. In our latest webinar, Kirill Potekhin and Anton Marchanka discussed the growing trend of offering free trial periods. Want the full scoop? Just fill out the form and watch the entire session: 🔗 https://lnkd.in/dkBRaqeP

How to scale your web funnels: insights from Adapty Conf Our Head of Marketing, Volha Samoilava, gave an awesome talk at #adaptyconf on scaling web funnels. Don't miss out on the valuable insights she shared – swipe through the carousel to get the full scoop. For even more expert advice, check out Andrey Shakhtin, CEO of FunnelFox, who offers additional valuable insights on this topic.

Join our webinar on ASO & ASA synergy together with Murat Menzilci and Kevser Imirogullari, CEO & Co-founder of OtherWayAround. Date: August 15, 2024 Time: 17:00 (CEST) Why attend? - Learn how ASO & ASA work together to drive downloads and visibility. - Discover data-driven techniques to maximize your budget. - Hear expert tips to avoid common mistakes and boost performance. Spaces are limited. Secure your spot today → https://lnkd.in/dwYdhAbC

Top 10 countries by LTV in the US, EU, LATAM, and APAC Knowing where your highest LTV users are located is essential for refining your marketing strategies, efficiently allocating resources, and enhancing your app's profitability. Here's some expert insight from Yoann Pavy, Head of Growth at AiApply and former Growth Leader at Depop and Deliveroo: While the US often leads in LTV, some countries can surpass it. These countries often include wealthy nations like Iceland, Switzerland, and Norway. Despite potentially higher LTVs in these regions (due to VAT and other EU taxes), their markets are significantly smaller than the US. As a result, building a scalable sales funnel in these countries is more challenging. However, effective localization is crucial to unlocking the best LTV in these markets. Tailoring marketing strategies and product offerings to meet local preferences and cultural nuances can significantly enhance customer engagement and retention. Check the full report → https://lnkd.in/d6TZvGHv

Ever wonder which app categories should embrace weekly subscriptions? In our latest webinar, Kirill Potekhin posed a question: Which app categories should definitely use weekly subscriptions? Vahe Baghdasaryan shared his insights → watch the video to find the answer. Want the full scoop? Just fill out the form and watch the entire session: 🔗 https://lnkd.in/dkBRaqeP

Glassfy is shutting down at the end of this year. If you're affected by Glassfy ceasing operations, don’t worry! We've prepared a special offer for you: Get the first 6 months for free on our most powerful Pro+ plan. We believe this will help you transition smoothly, settle in, try the platform, and focus on scaling your app. Check out the short blog article on how to migrate: https://lnkd.in/d94NxtKw Glassfy, thank you for being in the game and for all you've done for the community! Congratulations to the team on your acquisition, and good luck with all your new projects!

From $0 to $2M ARR in 6 months. Ever wondered how a solo indie developer scales an app to $2M ARR in six months? Josh Mohrer did it with Wave: AI Note Taker. Here's how: → Leveraged AI models for rapid development. → Continuously tested and optimized paywalls with Adapty. → Directly addressed user feedback for constant improvement. Josh personally responds to every user's email! It helps him understand issues better and fix them more effectively. → Invested early in effective Meta ads. Read the full story - https://lnkd.in/e4nX7AVp

The largest increase in weekly subscription prices was seen in the EU, and the largest decrease – in the LATAM. Here's what our report expert, Hannah Parvaz, has to say: "With inflation, increased digital usage, and stricter data privacy rules, I'm not surprised that the EU has the biggest jump in subscription pricing. While weekly subscriptions are getting more popular, this comes with the challenge of far more renewal opportunities, which will increase churn dramatically if not managed well. If you're considering a price hike, make sure you're balancing this with understanding what your customers value most and clearly delivering that. Ultimately, the key here is to keep delivering what customers want." Check the full report → https://lnkd.in/d6TZvGHv