Blue Wheel

Our Amazon Prime Day recap is officially here 🎉 According to Adobe Analytics, online spending in the US increased 11% year-over-year to $14.2 billion during the 48-hour Prime Day shopping event, surpassing estimates and setting yet another new record. Some key takeaways & insights: 🔹 High AOV products are saw the highest increase in sales compared to spend in pre-Prime Day period. 🔹 Home goods had more consistent CPCs and conversion rates leading to nearly level increases in spend and ad sales across the brands in this category. 🔹 Premium Beauty struggled with traffic and highly competitive CPCs driving spend up at a much higher rate than ad sales. 🔹 Off-site traffic is becoming a key part of Prime Day strategy to drive more cost effective traffic to the site during the event. Across our own managed brands when comparing daily averages pre-Prime Day vs Prime Day daily average metrics, overall, we saw: 💲 A 591% increase in spend. 📈 Sales growth of 487%. 🖱 343% increase in clicks and 56% increase in CPCs 🛍 471% boost in orders 🚀 Average CVR increased from 16% to 21% during Prime Day 2024 Let us know your thoughts on this Prime Day! #PrimeDay #eCommerce

Our latest blog post explores the ongoing shift to broad audience targeting and the importance of diverse creative content. 🎯🎨 Discover how you can leverage algorithm-driven platforms like #Google, #Meta, and #TikTok as well as creative diversification to maximize eCommerce advertising performance. Read more at this link ➡️ https://lnkd.in/gDwrDcYR #BroadTargeting #CreativeDiversification #GoogleAds #MetaAds #TikTokAds

Well, Google has reversed its efforts and is no longer removing third party cookies from Chrome. Google has been talking about removing cookies from Chrome for the last several years, which would majorly impact how campaigns across various ad platforms are optimized and ran. ✅ They are, however, planning to retool the Chrome user experience which could allow a user to opt out of being tracked or having more control over their privacy. ✅ Google had started to test deprecating cookies earlier this year by rolling it out to 1% of Chrome users. No word on if this test impacted it. In theory, someone could still opt out, but it won't be enforced across all 3.45b global users. Stay tuned to see how this cookie crumbles. 🍪 https://lnkd.in/evMNDMin

With just about a week left to go, we'll be joined by retail & brand executives where we'll be chatting all things digital commerce & omni-channel at our upcoming event in NYC. Will we see you there? Event access is limited! Secure your spot now ➡ https://lnkd.in/egHAqrKG

Affiliate and influencer marketing are powerful strategies to boost your eCommerce brand's sales and conversions. But how do you decide which one to choose? 🔹 Affiliate marketing is performance-based, perfect for driving sales through unique affiliate links.  🔹 While influencer marketing leverages social media personalities to enhance brand awareness and social proof. As the lines blur, many brands utilize both strategies for optimal results. Check out our latest blog post to learn about these evolving marketing methods and how to make them work for you ➡ https://lnkd.in/gXKRft6R #AffiliateMarketing #InfluencerMarketing #MarketingStrategy

Please join us in welcoming our new 360 Account Manager, Alan Sarver! Alan has previous agency experience with a plethora of knowledge and experience across multiple industries. We’re excited to bring him on to take over a few key accounts on the DTC side. Alan is originally from Ohio and currently residing in Denver. He enjoys all things Colorado like snowboarding, rafting, and backpacking. Welcome, Alan!

Walmart sellers can now offer case packs to customers without creating additional product listings with new New Virtual Packs Beta. Virtual Packs allows Walmart sellers to sell more for less by saving on fees. Read more in our latest Marketplace Update ➡ https://lnkd.in/gka-_9pw

Hair care and styling brand, VOLOOM, was looking to solve inefficient email campaign and flow performance, improve email campaign content, and increase send frequency. With the goal to increase overall email-attributed and campaign revenue, optimize send frequency, and refine segmentation, we saw improvements in deliverability rate, conversion rate, open & click rate, list growth rate, and more. After implementing our strategic approach, we saw incredible results: 📬 Email open rate increased by 16% in Browse Abandonment 📥 Email open rate increased by 73% in Checkout Abandonment 💥 Overall trigger revenue within Browse Abandonment flow increased by 138%. 🚀 323% growth in year-over-year revenue from one-off email campaigns. Read more about our work with VOLOOM here ➡ https://lnkd.in/gREAm-q9 Curious about how your brand can better perform with lifecycle marketing? Get in touch with the team to learn how we can work together to expand your brand. #lifecyclemarketing #emailmarketing #digitalmarketingagency

Interested in joining us for this awesome industry event?! Event access is limited and moving fast! Secure your spot now ➡ https://lnkd.in/gJeumMth

Join us in celebrating a remarkable milestone for our Creative Directors, Graham E. Burns and Jackson Cook as they mark their 4-year anniversary with Blue Wheel. Graham and Jackson joined Blue Wheel as founders of their own production company, The Brothers Buoy, bringing with them a wealth of experience and innovation. Their leadership has been instrumental in transforming and elevating our creative team, helping to build the department into the powerhouse it is today. Over the past year, both have excelled in their expanded roles, leading their respective teams with exceptional dedication and skill. Graham and Jackson have played pivotal roles in nurturing and expanding our partnerships with enterprise clients such as Edgewell, Guthy Renker, and Kao. Their dedication and exceptional client management skills have not only strengthened these relationships but also laid a foundation for recurring creative collaborations and sustained revenue streams. Congrats, Graham and Jackson!!!