Discover how Rajeev Deepak Kannuru, Senior Web Developer at Infosys is using BlueConic’s AI Workbench to transform the way the company engages with customers. Learn more: https://bit.ly/3MgKa1z #DoersSpotlight
BlueConic
Software Development
Boston, Massachusetts 8,993 followers
The world’s first Customer Data Operating System — where data is for doing.
About us
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.
- Website
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http://www.blueconic.com
External link for BlueConic
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2010
- Specialties
- customer data collection, customer data activation, customer data insights, unified customer profiles, single customer view, first-party data, customer data, machine learning, customer data platform, progressive profiling, real-time segmentation, identity resolution, recommendations engine, cdp, marketing technology, marketing software, and martech
Products
BlueConic
Customer Data Platforms (CDP)
The BlueConic Suite consists of a set of interoperable solutions including the BlueConic CDP, Clean Rooms, and Experiences powered by Jebbit. With Jebbit, marketers are able to gather their own first-party data through a variety of interactive tools such as custom quizzes, surveys, and lookbooks, all facilitated by Jebbit's no-code, AI-fueled experience creator interface. This data, when merged with the extensive enterprise data housed in the BlueConic CDP, will provide customer insights unparalleled by any other suite. These comprehensive profiles can then be anonymized in the BlueConic Clean Room for further segmentation or activation across channels with partners.
Locations
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Primary
225 Franklin St
Floor 26
Boston, Massachusetts 02110, US
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Wijchenseweg 101
Nijmegen, Gelderland 6531 ZR, NL
Employees at BlueConic
Updates
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BlueConic reposted this
Chief Digital Experience Officer at Michelin | Digital Transformation | Customer Experience Transformation
🌟 Humbled to Be Recognized in the Global CX 100 Awards 2024 🌟 I’m honored to be selected as one of the winners of the inaugural #GlobalCX100 Awards 2024 by HotTopics, in partnership with 8x8. 🎉 This achievement reflects the collective efforts of everyone at Michelin. I want to thank our Digital teams worldwide and our business partners, who work closely with us to continually improve both the customer and employee experiences, which are key to our success and the value we provide. Congrats team, and a big thank you to everyone who contributed to this success! #Michelin #DigitalTransformation #CustomerExperience #GlobalCX100 #CXLeadership https://bit.ly/3yWdcjQ
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BlueConic reposted this
A three-pack of great things is music to my ears and last week delivered the harmonies! 🎶 🥇 We are six weeks into the New BlueConic and it just keeps getting better and better. On Tuesday, we got the Boston-based (and some well-timed out-of-town visiting) BlueCrew together for the first time since announcing the merger with Jebbit. As has been the case throughout this process, it was natural and clearly meant to be 🤝 ✌️The first creative from our "Data for Doers" campaign dropped and it's fire. Watch this space for much, much more 👀 ☘️ AND BlueConic was named "Best Customer Data Platform" in the 2024 MarTech Breakthrough Awards (press release in comments) on the strength of our privacy and consent management capabilities! We have this on lock, literally and figuratively 🔐
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Check out our new series, BlueConic Doer Spotlight, where we highlight the hands-on doers using BlueConic to take their data strategies to new heights. Discover how Lindsey G., Director of Client Marketing & Data at Endeavor Business Media, harnesses the power of BlueConic to automate data processes and craft laser-focused audience segments, fueling personalized marketing campaigns that boost engagement and revenue. https://bit.ly/3Mb8PEA
Doer Spotlight: Lindsey Griffith from Endeavor Business Media | BlueConic
blueconic.com
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In partnership with WBR Insights US, we conducted a report on the barriers marketers’ encounter in effectively utilizing their customer data. The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives. Learn more here: https://bit.ly/3WRobmy
The State of Customer Data Activation | BlueConic
blueconic.com
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We're excited to announce that BlueConic has been named "Best Customer Data Platform" in the 2024 MarTech Breakthrough Awards! We were chosen based on our unflinching commitment to consumer data privacy and consent management capabilities. The MarTech Breakthrough Awards honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories. Learn more: https://bit.ly/3WQy1oL
BlueConic Named "Best Customer Data Platform" in 2024 MarTech Breakthrough Awards Program
prweb.com
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BlueConic reposted this
At BlueConic, we know it’s not just about having a plan—it’s about making things happen. That’s why we built a customer data OS that collects, unifies, analyzes, and activates your data all in one place. Let’s make your data work harder, so you don’t have to. Learn more here: https://lnkd.in/eKHYfbii
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📢 Webinar Alert: Join us tomorrow! BlueConic will be joining a webinar with The Christian Science Monitor and A Media Operator for a deep dive into boosting reader engagement. Learn how they achieved a 3x increase in click rate engagement, improved reader experiences, and enhanced content recommendations—all powered by BlueConic CDP. This isn’t one to miss, so secure your spot now: https://bit.ly/4dkJCnj #Webinar #ReaderEngagement #BlueConic #ChristianScienceMonitor #AMediaOperator #PublishingInnovation #ContentRecommendations #ReaderExperience
Enhancing Reader Engagement: Christian Science Monitor's Journey with Personalized Content Strategies - A Media Operator
https://www.amediaoperator.com
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BlueConic CMO Patrick Reynolds highlights how your organization can unlock the true potential of your marketing strategy by turning customer data into actionable insights—learn how to leverage data for deeper connections and greater returns! https://bit.ly/3AlUdjd Forbes
Council Post: From Data To Dollars: How To Generate Better Returns On Your Customer Data
social-www.forbes.com
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↓ Bridging Digital and Physical: CeraVe’s Smart Engagement Strategy! ↓ We couldn't be more excited to share the incredible success of CeraVe's recent event, where they brilliantly utilized Jebbit's platform to create a truly unique and engaging experience. Here’s the scoop ↓↓ ✔ Innovative QR Code Integration → Smart Use of QR Codes: Attendees scanned a QR code while in line to take a personalized skincare quiz. This offered instant entertainment and information! → Quiz as a Ticket: The completed quiz acted as a "ticket" to the event, ensuring everyone engaged and shared their info. ✔ Engaging Conversation Starters → Personalized Recommendations: Quiz results gave personalized skincare recommendations, sparking meaningful conversations at the CeraVe dermatologist booth. → Enhanced Interaction: At the sampling station, attendees could request specific product recommendations or alternatives. Everyone left happy, engaged and deeply connected to the brand! ✔ Seamless Event Integration → High-Level Entry Point: Jebbit's quiz wasn’t just a side activity; it guided attendees to key event spots, enhancing engagement. → Holistic Experience: Integrating the quiz into various touch-points made the event feel unified and immersive. Attendees felt informed, valued. CeraVe brilliantly blended digital tools with in-person interactions, creating a memorable event. We’re thrilled to see such innovative use of Jebbit’s platform! Catch the Drama-Free Cleansing Tour in Nashville and Atlanta! https://lnkd.in/eNtCBeEu #Jebbit #CeraVe #CustomerEngagement