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Firework
Marketing Services
San Mateo, California 22,586 followers
We help brands create & host interactive, shoppable, one-to-one, and short video experiences on their websites.
About us
Hi! We're Firework. Firework is an ecommerce tech startup that helps brands create & host interactive, shoppable, one-to-one, and short video experiences on their websites. Follow us to learn about developments in ecommerce, tech, and marketing.
- Website
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https://firework.com
External link for Firework
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- San Mateo, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Live Shopping, Live Commerce, Social Video, Short-Form Video, Video Advertising, Video SaaS, Livestream Shopping, Retail Media, Video on Website, Premium Video Solution, and Retail Media Video
Locations
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Primary
Get directions
234 7th Ave
2nd floor
San Mateo, California 94401, US
Employees at Firework
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Can Ozdoruk
Data Driven Marketing Leader | CMO | Advisor | ex-Nvidia | Marketing Strategy | Growth Hacking | Demand Gen | Product Marketing | Revenue Ops
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Portia Tse
Elevating Brand & Retailer Experiences
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Marcin Plassowski
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Jerry Luk
Co-Founder and President at Firework. Creator of LinkedIn Mobile. Entrepreneur. Investor.
Updates
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We want the same experience here!
Just came back from a China trip. Haven't been there for a few years. Took me a while to get all mobile payment setup but once it's up running it is really a whole different experience when it comes to e-commerce shopping. No wonder Chinese e-com accounts to 56% of the total retail - No.1 in the world. The rest of world averaged around 15%. Now video commerce is a must have for even the smallest brands in China. Even when I buy a US$10 coffee grinder, they have a "livestream button" on page to show you how this product work. It has evolved quite a bit from "influencer led content" to "employee/staff driven content". What surprised me most is that even the small local restaurant is doing "always on livestream" (even though I couldn't tell whether it's real human or digital human) to show the inside of the restaurants, the food, the reviews.... They probly are really 5 years ahead in consumer shopping experience. Will there be a day where all websites have this button and shoppers can see the ACTUAL authentic product explanation live video from an ACTUAL employee? Maybe......
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🚀 When not just one, but all 3 co-hosts are Firework partners… Thank you REVIEWS.io, Levitate Foundry, and Revenue Roll for sharing in this brilliant evening! We all need partners we can trust to drive us to the right destination. 🥂 https://lnkd.in/g8hwqWH9
🥂 Cheers to an unforgettable evening! Yesterday, our team, alongside Levitate Foundry, Firework, and Revenue Roll, hosted an amazing happy hour in New York City after day one of The Lead. 🎉 It was fantastic to connect with industry leaders, share insights, and enjoy great conversations. A big thank you to everyone who joined us and made the event a huge success!
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Through #firstpartydata collection, you can gain unparalleled insights into #customerbehaviors, preferences, and engagement patterns. Tracking website interactions, purchase history, and feedback gives you a vivid picture of your audience. Owning first-party data on video engagement allows businesses to optimize strategies to create a more personalized and user-friendly online shopping experience. https://lnkd.in/g_3BtTxM
Helping Thousands of Brands and Retailers bring the Personalized Human Connections of In-Store Shopping to their Online Experience with Interactive Video, Virtual Stores and Clienteling, and Digital Showrooms.
Hey there! 👋 As a Global Growth Specialist at Firework, I have personally witnessed the challenging nature of the evolving retail and e-commerce landscape. Businesses across all industries encounter numerous obstacles that hinder growth and profitability. These issues demand innovative solutions, such as addressing high customer acquisition costs, improving conversion rates, and overcoming limitations in content creation resources. In my conversations with potential clients, I frequently hear about the challenges they face in e-commerce. The most commonly mentioned issues include: 1. Dependency on IT support for integrating new tools and technologies 2. Slow website performance due to video content 3. Lack of insights from videos about customer preferences Resolving these challenges is crucial for businesses aiming for growth and success. Firework has proven to be instrumental in helping many businesses overcome these obstacles. Firework’s customers have successfully implemented Firework's video commerce solutions, enabling them to incorporate shoppable videos on their websites. As a result, they have observed considerable improvements in customer engagement and sales without overburdening their IT teams. Their websites have demonstrated enhanced speed and valuable insights from videos that have facilitated the development of more effective marketing strategies. With Firework, businesses don’t need to rely on IT for assistance during setup, video-induced website slowdowns are prevented, and actionable first-party data to drive sales is gained. Businesses and retailers leveraging Firework's solutions have experienced a 30% increase in conversions, while their website visitors spend an additional 4.8% of time browsing and demonstrate a 22% increase in repeat purchases. You can explore Firework for free or request a demo! Let me know! #ecommerce, #videocommerce, #firstpartydata, #dataanalysis
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🔁 If you missed last week's engaging webinar - From View to Conversion: Leveraging UCG Videos for Growth, you can view it on-demand now! Firework and our friends at Cohley, highlight how top brands incorporate UGC videos into their digital presences. Here's what we covered: *Boosting customer engagement and conversions in key industries with UGC videos *Adapting strategies to better align with non-linear consumer journeys *Increasing purchase likelihood with on-site UGC videos, supported by compelling data #UCGVideo, #Cohley, #VideoCommerce, #ConsumerJourney, #customerengagement https://lnkd.in/gtvT9pm4
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☝ Ready to take your e-commerce website to the next level? Join our upcoming webinar series - Getting Started with Shoppable Videos, and discover how Shoppable Videos can boost your website's conversion and engagement rates! 👩🎓 What you'll learn in this webinar: - Why Video Commerce is the Future: Understand the impact of video on purchasing behavior. - Key Strategies to Boost Website Conversion: Learn proven tactics to convert viewers into customers. - Best Practices for Audience Engagement: Discover how to keep your audience engaged and returning for more. - Simple Steps to Get Started: Easy-to-implement steps to integrate shoppable videos seamlessly into your website. 🗓 Webinar Details: Date: June 28, 2024 Time: 1:00 PM Eastern Time / 09:00 AM Pacific Time Can't make it to the live session? No worries! Register anyway, and we'll send you the recording. Register here: https://bit.ly/45rqwsB Don't miss this opportunity to elevate your e-commerce strategy. See you there!
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🚨 Starting in less than 10 minutes! If you have time, stop by! Register below.
🚨 🚨 Join us tomorrow, June 25th at noon ET for an engaging interactive discussion as we explore the most influential and disruptive trends, technologies, and phenomena in User-Generated Content (UGC). This session will highlight how brands can effectively leverage UGC to connect with customers. 💡 Delve into the latest trends shaping the e-commerce landscape. Eva Wang, Firework's Chief Growth Officer, and Tom Logan, CEO & Founder, Cohley will highlight groundbreaking data and reports, focusing on the impact of authentic User-Generated Content (UGC) reviews across various industries, including consumer electronics, beauty, and fashion. Don't miss our Open Q&A session! Register to Join: https://lnkd.in/dXBkwkj2 #UCG, #ecommerce, #Cohley, #Firework, #videocommerce
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💥 TODAY at NOON ... LIVE from NYC! Don't miss our Open Q&A session, where you can engage directly with industry experts, Eva Wang and Tom Logan. This is your chance to get answers to your burning questions about product development, creating new experiences, forging partnerships, and successfully bringing new products to market.
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🚨 🚨 Join us tomorrow, June 25th at noon ET for an engaging interactive discussion as we explore the most influential and disruptive trends, technologies, and phenomena in User-Generated Content (UGC). This session will highlight how brands can effectively leverage UGC to connect with customers. 💡 Delve into the latest trends shaping the e-commerce landscape. Eva Wang, Firework's Chief Growth Officer, and Tom Logan, CEO & Founder, Cohley will highlight groundbreaking data and reports, focusing on the impact of authentic User-Generated Content (UGC) reviews across various industries, including consumer electronics, beauty, and fashion. Don't miss our Open Q&A session! Register to Join: https://lnkd.in/dXBkwkj2 #UCG, #ecommerce, #Cohley, #Firework, #videocommerce
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🚀 Exciting News! 🚀 The Firework team is heading to the Shopify Editions event in Toronto this Tuesday! Our colleagues, Trey Geiger, Carol Lam, and Abhinav Kalyan are eager to connect, share insights, and explore new opportunities in video commerce. Join them to discuss the latest trends and innovations. Let’s make this event unforgettable! #ShopifyEditions #EditionsDev #ShopifyPartners #TeamFirework #Networking #Innovation #Shopify
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