FreeWheel

We're excited to share that FreeWheel will power FOX’s ability to offer dynamic ad insertion in College Football, allowing advertisers to purchase more premium live sports inventory while also incorporating a variety of features to provide an optimal viewing experience for audiences. Read more about our expanded partnership with Fox Corporation at MediaPost: https://bit.ly/4b2UmVt

FreeWheel on stage! 🚨 Don’t miss Simone Crespi at the Internet Media Conservatory conference tomorrow, at Aula De Carli, Edificio B9, Campus Durando, via Durando 10 in Milan. Appearing as part of a panel, Simone will be focusing on CTV Fragmentation as part of the wider discussion on TV 2.0’s Market. #connectedtv #CTV

Chris Glover, VP, Marketing, says it best, "Advertisers have a lot of choices, and they can buy advertising in a lot of different environments. I would advise them to not lose sight of putting themselves in the viewers' shoes. At the end of the day, it is the viewer that matters most. We advise advertisers to work with trusted partners who are putting this issue first." See his interview with Charlene Weisler at MediaVillage.org about FreeWheel's Viewer Experience Lab: https://bit.ly/45fXxIc #VXReport #ViewerExperience

#CannesLions is just around the corner and we cannot wait to welcome such an incredible lineup of advertising, media, sports, and entertainment leaders to our stage. See our full agenda and RSVP: https://bit.ly/3V9SQLk #FreeWheelCannes #CannesLions2024

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment. #FreeWheelVMR

Happy #PrideMonth! We proudly join arms with peers across Comcast to showcase the Universal Truths that bring us together and uplift our richly diverse LGBTQ+ community all year long. 🏳️🌈 #Pride2024 Learn more here: https://comca.st/4aN2M3c

Our latest #FWInnovators are Jackie Perez and Michael Kuntz from Spectrum Reach who share how they thrive in an increasingly fragmented multiscreen ecosystem through their partnership with FreeWheel. Learn more about FreeWheel Innovators: https://bit.ly/4e5h1mL

The looming deadline for third-party cookies is drawing near. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key target segments — despite the loss of critical data. We put together a guide outlining the identity changes that can be expected and their impacts, questions marketers should be asking their DSPs, the critical features for a successful identity graph and more.

Go Direct with FreeWheel and unlock: 🤝 Direct Connections - we eliminate hurdles to enable transactions directly between buyers and sellers, helping increase ROI for all. ↔️ Interoperability - we enable third parties to connect directly to our systems, layering on data to improve decisioning. 🏆 The Premium Advantage - we put the viewer experience first, providing brand-safe environments that lead to higher ad recall. ☝️ A Single Source - we offer access to all major premium video publishers through one unified system. Learn more: https://bit.ly/44ZZ3ha

In this third report from the FreeWheel Viewer Experience Lab, our research finds ads themselves don’t necessarily bother viewers, they are bothered by bad ad experiences such as ad latency, unnatural ad breaks, and slate, which can negatively impact brand perception and recall. “It is our responsibility as an industry to work towards building better viewer experiences, which in turn will help brands connect with audiences in premium environments. We need to get this right not just for the advertisers, but for all of us as viewers.” - Mark McKee, GM, FreeWheel See more in Broadcasting & Cable: https://bit.ly/4e3JSrF #VXReport