"I think that we can really find a way to make video serve into all these brands in a way that it never has before." At our recent Premium Programmatic Summit in NYC, Comcast Advertising's Karen Babcock joined Beet.TV for our leadership series to reveal how retailers are organizing — and scaling their data alongside the rise of programmatic in CTV. #FreeWheelSummit
FreeWheel
Advertising Services
New York, NY 39,623 followers
FreeWheel’s platform makes TV and video advertising work.
About us
FreeWheel’s TV and video advertising technology is built for today’s ever-evolving multiscreen ecosystem. Whether you’re a buyer or a seller, we offer all the tools, data, and insights you need to drive results. FreeWheel’s platform makes TV and video advertising work.
- Website
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http://www.freewheel.com
External link for FreeWheel
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2007
- Specialties
- Monetization Rights Management®, Revenue & Payments Management, advertising sales rights, display, video, mobile ad management, contract management, professional content, ad serving, reporting, analytics, technology, services, advisory services, business operations, programmatic advertising, advertising marketplace, linear and online advertising, SSP, media buying, cross-media platform, campaign management, data-driven insights, campaign automation, and advertising solutions
Locations
Employees at FreeWheel
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Jim Murphy
Executive Director of Software Engineering at FreeWheel: Ad Tech Leader | Team Leadership | Agile Software Development
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Alicia M. Taylor
Senior Director Human Resources
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Chee Hung
Operations and Program Leader in Tech Services | Collaboration & Knowledge | Content Management
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Ajay Sravanapudi
Updates
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Three ways an always-on tech platform can help drive success in today's changing TV landscape, from Scott Collins, the new Head of U.S. Commercial Sales and Operations for AudienceXpress 👇
What is always-on ad technology and why does it matter? At MediaVillage.org, Scott Collins writes about how an “always-on” media plan driven by an “always-on” tech platform can come in and support advertising strategies by ensuring you target and reach the right audience, allowing for any time optimization, and providing transparent reporting. Read it here: https://bit.ly/3A5ku5j
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The nominations are in and we’re proud to announce that FreeWheel has been shortlisted in the ‘Best CTV Campaign’ category in VideoWeek's 2024 European Video Awards 🎉 We’ll also be defending our title as ‘Best Video Ad Server’ in Europe following our win at the awards last year. Here’s to expanding our collection! 🏆
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We're ready to support a streaming marathon for the Summer Olympics in Paris, enabling programmatic buying for the first time for targeted ad-serving. Our premium programmatic capabilities can: - Increase reliability and confidence that ads will run as planned - Enhance fill rates and monetization for publishers - Provide greater access for new advertisers who leverage programmatic - Enable a more personalized ad experience for viewers with fewer repetitive ads Learn more: https://bit.ly/4cMnSjT
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Strata has launched the next generation of its buyside technology platform built to unify the media ecosystem. The new solutions revolutionize digital media stewardship while transforming traditional media planning and buying to be transacted more like digital. Learn more: https://bit.ly/4cTY9Gb
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Wrapping up the colourful month of Pride, we weren’t only celebrating love and diversity – we were marching for it too! It was amazing to once again join the Pride in London Parade, alongside NBCUniversal, as part of the #WeAreEverywhere theme championing LGBTQIA+ Londoners who show up unapologetically for their community. Thank you to our One & All Employee Resource Group for their organisation, and to all of those who joined! #PrideMonth #Pride2024
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Being a marketer is harder than ever. Agencies face critical challenges, including signal loss and tightening budgets that threaten performance, profitability, and growth. So, advertisers need new technologies to keep up with the rapid evolution and growing complexity of the industry. We just dropped a new Q&A with Rich Baudo, Head of Strata Revenue, where he discusses the state of the industry, advertisers’ workflow challenges, and how Strata can help. Check it out here: https://bit.ly/4dw6Gzh
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FreeWheel reposted this
Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed ESTELLE BELMA ZEITOUN, Ad Sales Director at Warner Bros. Discovery and Fabrice MOLLIER, President at CANAL+ BRAND SOLUTIONS, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. Hosted by Virginie Dremeaux, the trio discussed success stories so far, the news that Canal+ Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service. Check out the full interview here: https://bit.ly/46bCxml #FreeWheelCannes
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At our recent Premium Programmatic Summit in NYC it was an incredible privilege to bring so many smart people together for an afternoon to talk about the biggest opportunities in Programmatic for CTV - whether it be live, retail media, political, or identity. Thank you to everyone that was able to join us, we can't wait to do it again at the next #FreeWheelSummit.
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Following the launch of Warner Bros. Discovery’s streaming service, Max, in 25 European countries and 65 countries and territories globally, FreeWheel welcomed ESTELLE BELMA ZEITOUN, Ad Sales Director at Warner Bros. Discovery and Fabrice MOLLIER, President at CANAL+ BRAND SOLUTIONS, to the FreeWheel Beach at Cannes 2024 to discuss how Max is changing the game for advertisers. Hosted by Virginie Dremeaux, the trio discussed success stories so far, the news that Canal+ Brand Solutions will act as Max’s exclusive monetization partner in France, and how FreeWheel helped streamline the distribution of ads across the streaming service. Check out the full interview here: https://bit.ly/46bCxml #FreeWheelCannes