Hard Rock International announces the global launch of Unity by Hard Rock™, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock's portfolio of more than 200 locations including hotels, casinos, cafes and Rock Shops around the world. The iconic hospitality, entertainment and lifestyle brand is celebrating how its broad spectrum of guest offerings have "Come Together" under the loyalty program with a little help from its friends: global soccer and cultural icon Lionel Messi; GRAMMY®-nominated, multi-platinum-selling singer/songwriter Noah Kahan; EGOT-winning critically acclaimed, multi-platinum artist and producer John Legend; and GRAMMY® Award-winning global superstar Shakira. They star in Hard Rock's omnichannel marketing campaign that begins today and features The Beatles' classic song, "Come Together," recorded exclusively by Kahan for the project. Read: https://lnkd.in/ezUHwHPw #ComeTogether #UnitybyHardRock
About us
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
- Website
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http://www.hardrock.com
External link for Hard Rock International
- Industry
- Hospitality
- Company size
- 10,001+ employees
- Headquarters
- Davie, FL
- Type
- Privately Held
- Specialties
- Restaurants, Hotels, Casinos, Live Music, Hospitality, and Retail
Locations
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Primary
5701 Stirling Road
Davie, FL 33314, US
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3771 S Las Vegas Blvd
Las Vegas, NV 89109, US
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918 N Atlantic Ave
Daytona Beach, FL 32118, US
Employees at Hard Rock International
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Lori Ness
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Maud Chollet-Vergé
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Amanda Perlyn Jackson
Vice President of Global Field Marketing- Hard Rock Hotels at Hard Rock International
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João Manuel Santos da Cunha
General Manager|10+ Years of People Experience|Business development|Revenue Management|High Profitability|Large Venues|Successful S&M|Tech…
Updates
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Hard Rock International announced the appointment of long-time restaurant and hospitality leader Eric Martino as President of the Hard Rock Cafe Division, overseeing operations of the company's nearly 200 popular eateries around the world. Additionally, Martino will oversee Hard Rock's Retail Division on a global scale. He reports to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming. #HardRock #HardRockCafe
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53 years of epic memories and unforgettable moments. #HardRock #Birthday #FoundersDay
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The highly anticipated opening of Rockford's long-desired casino is almost here. Hard Rock International today revealed the grand opening date for Hard Rock Casino Rockford's permanent facility will be Thursday, August 29, 2024, with a star-studded Guitar Smash, in Hard Rock tradition. #HardRock #Development #Rockford
Hard Rock Casino Rockford Reveals Grand Opening Date for Permanent Facility
hardrock.com
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In the latest in its "Come Together Experiences" international sweepstakes series, Hard Rock International is offering one lucky winner and three friends the experience of a lifetime to watch its global brand ambassador and cultural icon Lionel Messi play at an upcoming Inter Miami CF game. The unforgettable South Florida vacation is part of the company's new "Come Together" campaign featuring Messi along with other superstars including Noah Kahan, John Legend and Shakira, all in celebration of the global launch of the #UnitybyHardRock loyalty program. #HardRock #ComeTogether #LeoMessi
Hard Rock Offers "Come Together Experience" with Lionel Messi to Celebrate Unity™ by Hard Rock Global Loyalty Program
hardrock.com
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Hard Rock Heals Foundation, the charitable arm of Hard Rock International, and BrazilFoundation board member and President of Banco Master, Daniel Vorcaro, announced a donation of $250,000 USD to the BrazilFoundation in partnership with the Luz Alliance Fund. This contribution underscores Hard Rock's commitment to supporting local communities and provide much-needed assistance for those most in need around the globe, totaling over $10,000,000 since 2019. #HardRock #HardRockHeals #Brazil Read More: https://lnkd.in/ebtkG-x2
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Hard Rock International is celebrating its ongoing support of the LGBTQIA+ community this Pride Month with its annual "LOVE OUT LOUD" campaign including celebratory offerings and special events across its hotels, casinos, cafes and Rock Shops® around the world. Properties will once again be showing their local support during Pride Month by donating to LGBTQIA+ organizations in their communities through Hard Rock Heals Foundation to commemorate this important moment of reflection, celebration and action for the LGBTQIA+ community. #HardRock #PRIDE2024
Hard Rock International Reignites "LOVE OUT LOUD" Pride Month 2024 Celebration with Special Events, Hotel Suites, Music Experiences, Cocktails and Merch
hardrock.com
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Our official statement on the recent reports regarding a proposed purchase of the Star Entertainment Group Limited (Star) in Australia.
Press Statement from Hard Rock International Related to Star Entertainment Announcement
prnewswire.com
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Hard Rock International reposted this
Over the weekend, Leo Messi, his wife Antonela Roccuzzo and Luis Suarez visited the Hard Rock Cafe at Hard Rock Hollywood. What does everyone think they ordered? 😁 #HardRock #LetsGetMessi https://lnkd.in/exVuqkvd
Lionel Messi and wife Antonela Roccuzzo goes out to Hard Rock Cafe with Luis Suarez
clutchpoints.com
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From Ad Age (paywall): "Lionel Messi, Noah Kahan, John Legend and Shakira star in a new campaign from Hard Rock International set to the tune of the Beatles iconic song “Come Together,” as covered by Kahan, the Grammy-nominated singer-songwriter...a hero spot showcases all the amenities of Hard Rock hotels, casinos and cafes, as the stars stroll through scenes of the Hard Rock Hotel Riviera Maya, the Hard Rock Hotel New York and the Seminole Hard Rock Hotel & Casino Hollywood, which is home to the Guitar Hotel." #ComeTogether #UnitybyHardRock
Hard Rock’s new star-studded campaign features Lionel Messi, Shakira, Noah Kahan and John Legend
adage.com