🎬 Take 2 - let's try this again! Tell us what you REALLY think about Google's recent u-turn and cookie removal reversal. We're sure you have lots to say so share your thoughts as a part of ID5's State of Digital Identity survey. Take the survey now > https://ow.ly/w4SH50SJVKf
ID5.io
Technology, Information and Internet
Building a neutral and privacy-first universal ID for digital advertising
About us
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io
- Website
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http://id5.io
External link for ID5.io
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2017
- Specialties
- identity, gdpr, privacy, and addressability
Locations
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Primary
London, GB
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New York City, NY, US
Employees at ID5.io
Updates
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🗣️Speak now or forever hold your peace. ID5's 2024 State of Digital Identity survey closes tomorrow! ⌛ That means this is your LAST chance to share your thoughts on Google's cookie u-turn, addressability challenges, and channels like CTV and audio. 💻Take the survey now > https://ow.ly/w4SH50SJVKf
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🌎 Did you know yesterday was Global Talent Acquisition Day? Looking for your next or even first role can be tough. So we're grateful for talent acquisition pros like Jack Brawn, ID5's Head of Recruitment, who can make the process less daunting. ✅ Check out this interview he recently conducted with ID5's Marketing Team to hear their top tips for interns looking to break into the B2B marketing space > https://ow.ly/uC9I50TavTE
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🚨 Breaking News! ID5 is proud to announce our partnership with Zeotap, the leading CDP and Data Solutions Provider. By integrating the ID5 ID into Zeotap’s ID graph, we're enabling seamless data activation and precise audience targeting as the industry battles signal loss. But wait there's more! Here’s what else this partnership offers: 📈 Extended Reach: Zeotap CDP clients can now seamlessly activate their data across the programmatic ecosystem using ID5 IDs. 🎯Enhanced Targeting: Third-party data segments in Zeotap will now include ID5 IDs, ensuring precise audience targeting. ⚖️ Balanced Precision and Scale: ID5’s identity resolution technology combines probabilistic and deterministic methods, offering the best of both worlds to Zeotap customers. This collaboration empowers marketers to reach their audiences more effectively and boosts ROI, all while respecting user privacy. We’re excited about the possibilities this brings to the digital advertising ecosystem! ✅ Check out the full press release > https://ow.ly/vM4x50Tg7br
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss - ID5
https://news.id5.io
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😞 And just like that ID5's summer of myth-busting fun is coming to an end. Don't worry we've saved one of the best myths for last! 🔍 In the final episode, Mathieu sits down with Paul Gubbins , former VP of CTV Strategy at Publica and a renowned thought leader, to debunk some of the biggest myths surrounding CTV. 📺 Watch the Full Interview > https://lnkd.in/e9GRuHX5
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⏳TIME IS RUNNING OUT! This week we'll close ID5's Stage of Digital Identity Survey. Last year the results provided invaluable insights into signal loss, as well as cookie removal preparations and alternatives. 🗣️ This year the industry has already faced 1% cookie removal and a Google cookie u-turn. We want to know how you're adapting to these changes and what other channels are on your radar. 💻Take the survey now > https://ow.ly/w4SH50SJVKf
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🌞 Guten Tag! ID5's team is heading to Germany, Cologne to be precise. Join us for ID5 on the Road, where we'll take about the future of digital advertising over breakfast before jumping into an exciting day DMEXCO - Digital Marketing Expo & Conference. 👋Stop by and say hallo to Mathieu Roche , Valbona Gjini, Tatevik Mkrtchyan , Jo Rosamilia , Janice Brogan, Will Spring , Marion Giolbas, Erick Real Mattar , Joseph Quaglia, Sebastian Geller, and Davide Rosamilia. 🪑Save your seat > https://ow.ly/jPsX50TawxU
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🗒️What's on your Friday to-do list? Clear out your inbox? Tie up a few loose ends? Prep for next week? ➕ Why not add taking the State of Digital Identity Survey to your list? In just a few short minutes your insights can help shape the future of digital advertising. 🏃Go on, get to > https://ow.ly/w4SH50SJVKf
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🔥This week we’re exploring a hot topic in the ad tech space: ID bridging. 🪑Mathieu sat down with Mike O'Sullivan’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss or a tool best used in tandem with others? 👀Watch the full interview >https://ow.ly/ogPW50T9vvn
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ID5's Chief Commercial Officer, Caitlin Borgman , sat down with OpenX to share her thoughts on the ever-changing ad tech landscape. Get her take on the state of ad tech > https://ow.ly/Jbfk50T8KGL
Spotlight Series: Caitlin Borgman, Chief Commercial Officer at ID5 | TheXchange
https://blog.openx.com