That feeling when you develop the best intent-driven ad solution on the market to target buyers without third-party cookies and Google just says "nevermind." 🫠 The change in plans around cookies is enough to give B2B marketing teams whiplash. We're here to help. When plans and privacy regulations can change on a whim, advertising solutions that rely on third-party cookies aren't enough. Marketing teams need a solution that targets ads at the device-level, not just the IP address. More on the canceled cookie apocalypse here: https://lnkd.in/eiT82aZK #thirdpartycookies #cookielessfuture
Intentsify
Software Development
Westwood, Massachusetts 12,414 followers
Delivering and activating the most powerful B2B buyer-intent data on the market.
About us
WHAT WE DO Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. HOW WE DO IT Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively. WHY WE DO IT To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.
- Website
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https://intentsify.io/
External link for Intentsify
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Westwood, Massachusetts
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Intent Data, Buyer Intent, Martech, Digital Display, B2B Marketing, B2B Sales, Demand Generation, ABM, Account Based Marketing, Digital Marketing, and Content Syndication
Locations
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Primary
1 University Avenue
Westwood, Massachusetts 02090, US
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49 Greek Street
London, England W1D 4EG, GB
Employees at Intentsify
Updates
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It’s no secret that advertising on LinkedIn is expensive, but it doesn’t have to be. When integrating LinkedIn into a campaign strategy you want it done right, with no wasted spend. That is where signal-based marketing comes in. See how Intentsify’s digital marketer, Kenna, took on a signal-based marketing approach by implementing Intentsify into her LinkedIn ads, and generated unparalleled results. https://lnkd.in/enHKCeqy
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Every day, sellers have a mountain of target accounts to tackle. For sales, prioritization has to be your super power. But what if you had data on research activity and buyer stage at your finger tips to help you narrow down your account list? That’s where Intentsify can do the heavy lifting and help sales teams optimize their outreach. In our latest ebook, hear from Robert Gleavy and the rest of the Intentsify team on how they use Intentsify. https://lnkd.in/dPa4DuCd
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Data — a B2B marketer's most powerful tool, crucial for creating personalized and seamless experiences across all channels. But relying on disjointed systems can leave you with fragmented insights, errors, and missed opportunities. Imagine having a unified solution that analyzes and acts on data in real-time, giving you a competitive edge. Discover how integrating your data can supercharge your marketing strategy to drive better results. https://lnkd.in/eujr4QUr
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The BDR team at Intentsify is working hard to level-up their sales prospecting game every day. We’re talking meeting goals far before end of quarter. In our latest blog, we share 3 strategies to supercharge your outreach and convert more leads: ➡ Use intent data for laser-focused targeting ➡ Craft personalized messages that resonate ➡ Master the art of continuous improvement Check out our latest blog to see how they do it! https://lnkd.in/eFVS76JH
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Strong integrated marketing campaigns should be the backbone of your demand generation strategy. But do you have the data to optimize them? Senior Director of Marketing, Hannah Swanson, leads our demand generation strategy with the help of Intentsify — and uses buying signals to launch and optimize content syndication and ad programs. Check out the eBook to see how the Intentsify team uses Intentsify: https://lnkd.in/dPa4DuCd #demandgen #marketingstrategy
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Intentsify CMO, Allie Kelly, recently shared her thoughts on how B2B marketers can adapt to a privacy-first world. From expanding intent signals, to remaining informed, compliant and more. Check out the feature on TechRadar: https://lnkd.in/eydcAZgK
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Purchasing a new MarTech tool is more complex than “adding to cart.” There are several factors that operations leaders need to consider before moving forward — and to ensure a seamless transition: 1. Is this tool compatible with our existing stack? 2. Can the tool solve multiple challenges and help consolidate vendors? 3. How will the tool be rolled out? 4. And more. Check out these key questions to ask when evaluating a new MarTech vendor. https://lnkd.in/eq8pmAYZ
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What's new with Intentsify? Persona-level targeting and buying group contact job title enhancements. Check out the details from our product team: https://lnkd.in/d7_RWQiZ
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Content marketing doesn’t stop when the last word is typed. The greatest eBook ever written can only be successful if the right people see it. So, who are the right people? Intentsify’s lead generation and ad solutions will serve content to your ICP based on key intent signals. Our content marketer, Meghan Crook Brisson, thinks Intentsify is the perfect sidekick. Share this eBook with your favorite content marketer and see how the Intentsify team uses Intentsify. https://lnkd.in/dPa4DuCd #contentmarketing